Forrester

Why Read This Report

Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early 1980s. While retail CIOs may still be under pressure to lower IT costs, it is clear that only increased investment in technology will position today's retailer to cope with the challenges of supplying tomorrow's empowered customers. CIOs must educate their peers on the executive team to help them see both the potential and the threat of emerging social technologies. For retailers looking to maintain a physical presence, the ability to deliver a customer experience that seamlessly moves between online and offline many times per shopping encounter is going to be a critical success factor.