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For eBusiness & Channel Strategy Professionals

Injecting Next-Generation Thinking Into Your Financial Services Acquisition Website – A Social Computing Report

Technology Is Just Part Of The Answer To Building A Next-Generation Sales Site

March 14, 2011

By Brad Strothkamp with Benjamin Ensor, Beth Hoffman

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Why Read This Report

The next generation of online financial services sales needs more of a change in thinking and approach than a change in technology. Forrester believes the next generation of online sales in financial services will include the addition of an online merchandiser role on the eBusiness team, a rethinking of the approach to website information architecture, greater use of technologies like site search and rich Internet applications, and the extensive use of analytics — both direct and inferred — to drive sales success.
Tags: Acquisition Marketing, Customer Experience Management, Direct Marketing, eCommerce, eCommerce Platforms & Technologies, Enterprise Architecture Domains, Enterprise Architecture Strategy and Process, Financial Services, Information Architecture, Online Financial Products & Services, Rich Internet Applications, Social Computing, Web 2.0, Web Design & Usability, Web Design Standards
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TABLE OF CONTENTS

  • The Focus On Online Sales And Marketing Is Growing
  • The Best Practices Of Next-Generation Online Sales And Marketing Websites
  • Supplemental Material
  • Related Research Documents
 
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