The Innovation Playbook

Thrive With Sustained Innovation In The Empowered BT Era

Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize the potential of innovation? The CIO's role in innovation is to work alongside organizations from across the enterprise to leverage technology and to co-create business opportunities. Forrester's programmatic approach will help you build a repeatable process to develop and sustain business innovation ...

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Innovation Playbook

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you develop a repeatable process to create and sustain business innovation within your firm.Watch the video.

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Business, not technology.

Achieving sustainable innovation means focusing on the business rather than on technology. You'll need to work across the enterprise to manage this transformation and create new opportunities for organizational growth. Learn how Forrester Consulting can help.