Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

278 results in Reports

  • Innovation
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Customer-Centric HRM Technology, Q2 2014

    Innovation Boosts Employee Engagement And Customer Value

    The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast...

    • Downloads: 32
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Beyond Campaigns: Build A Contextual Marketing Engine

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

    • Downloads: 128
    • Rating:
  • For CIO Professionals

    Report:Case Study: Philips' Journey Toward Becoming A Connected Business

    Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

    The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative...

    • Downloads: 114
  • For CMO Professionals

    Report:The Clash Of The Digital Platforms

    Why 2014 Will See A Flood Of Innovation From Platform Players And How You Can Profit From It

    We're only a month into the year and already the digital platforms so necessary to digital disruption are either flexing their muscles or reporting they have the power to do so. Google acquired Nest...

    • Downloads: 275
  • For Application Development & Delivery Professionals

    Report:Modern Application Delivery Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook

    Application delivery in the modern age no longer plays a supporting role; it is center stage. Business success in the age of the customer means mastering modern application delivery. Speed in...

    • Downloads: 199
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    As Business Drivers Change, So Does The Practice Of EA

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 322
  • For Marketing Leadership Professionals

    Report:Find, Support, And Keep Emerging Touchpoint Talent

    Organization: The Emerging Touchpoints For Marketing Playbook

    There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

    • Downloads: 72
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

    • Downloads: 327
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: India's BLP Sources Long-Term Business Innovation

    Plan For The Right Incentives To Source Continuous Business Value

    With a number of large outsourcing contracts in Asia Pacific coming up for renewal in 2014 and 2015, organizations are asking how they can move away from traditional, rigid engagements focused on...

    • Downloads: 52
  • For CMO Professionals

    Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

    Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

    • Downloads: 264
    • Comments: 1
    • Rating:
  • For CMO Professionals

    Report:Agency Partnerships Speed The Innovation Journey

    How Smart Marketers Maximize Agency Relationships To Create Breakthrough Customer Experiences And Business Growth

    Over the past 24 months, CMOs have started to dedicate more resources to marketing innovation in the form of budget, talent, and labs. In addition to internal efforts, CMOs also lean on agencies to...

    • Downloads: 216
  • For Enterprise Architecture Professionals

    Report:Think Like A Sponsor To Improve Emerging Technology Investments

    Continuous Improvement: The Emerging Technology Playbook

    This report will discuss the long-term evolution after incorporating emerging technology into your EA program.

    • Downloads: 197
    • Rating:
  • For Marketing Leadership Professionals

    Report:B2C Marketers Must Turn Fragmented Marketing Budgets Into Business Budgets

    B2C 2014 Marketing Budget Trends

    Forrester's Q3 2013 North American B2C Marketing Budget Online Survey presents a mix of good news and bad news from marketers. The good: Unlike those surveyed two years ago at the tail end of the...

    • Downloads: 193
  • For CMO Professionals

    Report:The Next Act For Agencies: The Post-Digital Agency Landscape

    Over the past five years, digital has defined "what's new" from agencies, and marketers have moved substantial budget to social, mobile, and customer relationship management (CRM), to the tune of $50...

    • Downloads: 620
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 77
  • For CMO Professionals

    Report:The Costs And Benefits Of Marketing Innovation Labs

    Build An Innovation Lab To Focus The Organization On "What's Next" Customer Engagement Opportunities

    Marketing innovation labs are all the rage. Companies including Staples, Wal-Mart, Mondelez International, Nike, Comcast, Nestlé, Chick-fil-A, and many more have developed innovation labs to...

    • Downloads: 321
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 188
    • Rating:
  • For CIO Professionals

    Report:The Disruptive CIO

    CIOs Must Master Business Agility, An Offensive Posture, And Customer Obsession

    There is more pressure than ever on CIOs to capitalize on digital opportunities for their business. Traditional, well-established business models are increasingly being toppled by more nimble and...

    • Downloads: 536
    • Rating:
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 135
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 237
    • Rating:
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 286
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Top Technology Trends To Watch: 2014 To 2016

    Landscape: The Emerging Technology Playbook

    Businesses are forced to operate at a new pace as they contend with informed customers, smart competitors, and employees who choose to use their own technology for work. These trends change how firms...

    • Downloads: 2940
    • Rating:
  • For Customer Insights Professionals

    Report:Five Emerging Methods Advance Customer Analytics

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to applying a predictive lens to externally sourced, dynamic streams of...

    • Downloads: 563
  • For Customer Experience Professionals

    Report:Case Study: Bertucci's Innovates The Fast-Casual Restaurant Experience

    New Dining Concept Draws Gen Y And Millennial Diners

    In 2011, the executives at Bertucci's, a 30-year-old restaurant chain in the US Mid-Atlantic and New England regions, faced a big problem: The restaurant had become nearly invisible to younger...

    • Downloads: 134
    • Rating:
  • For CMO Professionals

    Report:Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

    Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be built:...

    • Downloads: 437
    • Rating: