Forrester

For CIO Professionals

Report:Perspectives On Asia's BT Journey

Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

• Downloads: 99

For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 480

For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Application Development & Delivery Professionals

Report:Banking IT In 2023 Updated

Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

• Downloads: 1229

For eBusiness & Channel Strategy Professionals

Report:The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

• Downloads: 1130

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1832

For CIO Professionals

Report:Smart Computing Solutions Are On The Rise

A Snapshot Of Adoption From The InformationWeek 500

Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

• Downloads: 568

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1566

For CIO Professionals

Report:Disciplined Social Innovation

Three Firms Achieve Tangible Results

Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...

• Downloads: 1010

For CMO Professionals

Report:How CMOs Lead Consumer-Driven Innovation In Tough Times

Improve The Effectiveness Of Innovation — Don't Eliminate It

In the face of budget cuts and reduced consumer spending, innovation may seem like an easy line item to slash. However, smart marketers realize that a strong innovation pipeline provides a strategy...

• Downloads: 820

For CIO Professionals

Report:Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

• Downloads: 722

For CIO Professionals

Report:ICICI Banks On Global Innovation Network Success

Its CTO Brokers And Transforms Technology Into Business Value — Fast

ICICI Bank, India's largest private bank, is one of India's most tech-savvy and innovative firms. Its secret? An uncanny ability to continually transform its financial products, operational...

• Downloads: 402