Forrester

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

• Downloads: 568
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For Customer Experience Professionals

Report:Innovation In Hospital Customer Experience

How Leading Hospital Systems Drive Change Inside And Outside Their Walls

Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

• Downloads: 638
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For Customer Experience Professionals

Report:Innovation In Health Insurance Customer Experience

How Leading Health Insurers Drive Change Inside And Outside Of Their Walls

The health insurance industry faces discontent from both its consumer and provider customers. With new regulations and an elevated national discourse on health reform, the time for change is now. But...

• Downloads: 994

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1832

For CIO Professionals

Report:Smart Computing Solutions Are On The Rise

A Snapshot Of Adoption From The InformationWeek 500

Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

• Downloads: 568

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1566

For CIO Professionals

Report:Getting Clever About Smart Cities: New Opportunities Require New Business Models

Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

• Downloads: 1225
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For Enterprise Architecture Professionals

Report:Sample Business Capability Map: Pharmaceutical Firms

Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between...

• Downloads: 1366
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For CIO Professionals

Report:There's Gold For Vendors In Stimulus Packages

But It Will Take Mining To Get At The Opportunities That Exist

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

• Downloads: 507

For Enterprise Architecture Professionals

Report:Pharmaceutical Industry Trends Drive EA

The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory...

• Downloads: 1031

For CIO Professionals

Report:Ride The Innovation Wave With Your Customers

Networking Vendors Will Embrace Customer-Driven Innovation To Thrive

Networking vendors are starting to engage customers by co-founding joint ventures. Tech vendors can co-innovate with their corporate clients in a joint venture, thereby differentiating themselves in...

• Downloads: 239

For CIO Professionals

Report:Networking Vendors Will Embrace Customer-Driven Innovation To Thrive

How Alcatel-Lucent And UPMC Partnered On IP Infrastructure

Technology marketing executives in both consumer and B2B firms have been working with lead users to identify new product opportunities for years. What's different now? To ensure the success of...

• Downloads: 124

For eBusiness & Channel Strategy Professionals

Report:Will Plans Abandon $1.4B In Annual CDHP Profits?

Health Plans' Service Issues Will Cause Market Deceleration If Ignored

Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...

• Downloads: 122