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For Customer Insights Professionals
Beyond Campaigns: Build A Contextual Marketing Engine
Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...
- Downloads: 579
For eBusiness & Channel Strategy Professionals
Health Plans' Service Issues Will Cause Market Deceleration If Ignored
Recent evidence shows that consumer-driven health plans (CDHPs) are beginning to gain market share faster than Forrester predicted in 2003. However, enrollees in these plans will demand improved...
- Downloads: 131