Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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36 results in Reports

  • Co-Creation & Crowdsourcing
  • For CIO Professionals

    Report:The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to...

    • Downloads: 179
  • For CIO Professionals

    Report:The Collaborative Economy Will Drive Business Innovation And Growth

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

    • Downloads: 160
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Crowdfunding

    Crowdfunding Provides A Viable Alternative Source Of Funding

    Crowdfunding, which is collaborative funding, typically via the Internet, has grown exponentially over the past few years. There are currently hundreds of crowdfunding sites, including Indiegogo,...

    • Downloads: 160
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2014: European Digital Insurance

    Digital Executives Must Lead The Transformation To Digital Business

    Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling...

    • Downloads: 291
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 164
  • For CIO Professionals

    Report:Empowered Customers Force CIOs To Focus On Innovation

    Vision: The Innovation Playbook

    Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

    • Downloads: 582
  • For Customer Experience Professionals

    Report:Planning A Co-Creation Workshop? Sweat The Details

    Best Practices For Including Customers, Employees, And Partners In Customer Experience Design

    Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2777
  • For Customer Experience Professionals

    Report:2013 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead

    Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

    • Downloads: 1599
  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Ideation: The Innovation Playbook

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 1166
  • For Marketing Leadership Professionals

    Report:US Consumers Are Willing Co-Creators

    According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

    • Downloads: 761
  • For Marketing Leadership Professionals

    Report:A Systematic Approach To Open Innovation Strategy

    Despite the fact that economists, consultants, and business experts have been advocating for open innovation for more than a decade, product strategists indicate that most firms continue to struggle...

    • Downloads: 451
  • For Marketing Leadership Professionals

    Report:Product Strategists Want Social Innovation

    Social Media Influences Product Design And Product Strategy

    It is common knowledge that marketers are using social media as an influential way to incorporate their messaging into conversations with consumers. Consumer product strategists, less interested in...

    • Downloads: 864
  • For Marketing Leadership Professionals

    Report:Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence

    There are three types of influencers in the Peer Influence Pyramid, and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer...

    • Downloads: 1603
  • For Marketing Leadership Professionals

    Report:How To Sponsor Conversations The Right Way

    Leveraging Influential Endorsements Amid FTC Regulations

    The Federal Trade Commission's "Guides Concerning the Use of Endorsements And Testimonials in Advertising" has been updated to regulate endorsements through blogger relationships, as well as through...

    • Downloads: 477
  • For Marketing Leadership Professionals

    Report:Reaching Consumers Who Will Help Product Development

    Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?

    Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right...

    • Downloads: 694
  • For CMO Professionals

    Report:Marketing Leaders: Make Marketing Innovation A Mandate

    Seed And Source Innovation From Within, Based On A Plan

    Consumers, and the marketing strategies to engage with them, change with every technology twist. Although many marketers dabble in new marketing initiatives, most don't approach experimentation and...

    • Downloads: 614
  • For Marketing Leadership Professionals

    Report:Accessible Innovation

    How Interactive Marketers Can Reduce The Risk Of Innovating In A Recession

    A down economy provides the perfect environment for interactive marketers to innovate; emerging media provides cost-effective ways to keep firms ahead of competition and customer needs. Forrester's...

    • Downloads: 486
  • For Marketing Leadership Professionals

    Report:A Consumer Product Strategy Introduction: What Works In Online Company Forums?

    In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing products,...

    • Downloads: 335
  • For CMO Professionals

    Report:How CMOs Lead Consumer-Driven Innovation In Tough Times

    Improve The Effectiveness Of Innovation — Don't Eliminate It

    In the face of budget cuts and reduced consumer spending, innovation may seem like an easy line item to slash. However, smart marketers realize that a strong innovation pipeline provides a strategy...

    • Downloads: 840
  • For CMO Professionals

    Report:Do Marketing And Strategy Make Good Bedfellows?

    Marketing Leaders Should Get More Involved In Their Firm's Strategy

    Most marketing leaders drive — or are involved in — their firm's consumer and product strategies. But three out of four have decided to leave distribution strategy and brand acquisition...

    • Downloads: 506
  • For CIO Professionals

    Report:Sourcing Innovation From Crowds

    Crowdsourcing has become a media darling — which, rather paradoxically, represents a major threat to the very innovation vendors that market it. Why? Because trendiness breeds misinformation,...

    • Downloads: 736
  • For Marketing Leadership Professionals

    Report:What Works In Online Company Forums?

    Half of US online adults are willing to participate in online company forums. Brands should use these platforms to nurture honest feedback in areas like: product quality, usability, innovation,...

    • Downloads: 731
  • For CIO Professionals

    Report:The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

    The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession....

    • Downloads: 2021
  • For CMO Professionals

    Report:Driving Marketing Innovation

    How CMOs Can Enable Innovation In Their Organizations

    As companies strive to reach their growth targets and consumers desire a greater voice in new product development, chief marketing officers need to play a central role in innovation efforts. A CMO...

    • Downloads: 724