Forrester

For Enterprise Architecture Professionals

Report:EA Process Toolkit: Example Processes, Deliverables, And Responsibilities

• Downloads: 18

For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

The Burgeoning Set Of Connected Offerings Will Require New Skills

The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Downloads: 244
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For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 149
• Rating:

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 656

For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 480

For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 442

For CMO Professionals

Report:How To Drive Marketing Innovation

Innovation Must Be Deliberate, Distributed, And Demonstrable

Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

• Downloads: 770

For CIO Professionals

Report:The Reinvention Of Product Development Services

The Next Generation Of Service Offerings Spurs Market Growth

A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will...

• Downloads: 624

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1566

For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353

For Enterprise Architecture Professionals

Report:Sample Business Capability Map: Pharmaceutical Firms

Pharmaceutical firms are changing their business operating models in response to market globalization, consolidation, and regulatory pressures. These changes require a stronger partnership between...

• Downloads: 1366
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For Sourcing & Vendor Management Professionals

Report:Accenture, Cognizant, And Infosys Boost R&D Services Competition

Three Major Services Firms See Opportunity In Offshore Product Development

The previously uneventful offshore product development market is poised for significant change. Anticipating a huge growth in this untapped market, top IT services firms Accenture, Cognizant, and...

• Downloads: 723

For CIO Professionals

Report:What Tech Vendor Strategists Should Focus On In 2010

As tech vendor strategists prepare their organizations for 2010, they envision more flexible and dynamic business models, which are capable of reacting quickly to the volatility in customer demand...

• Downloads: 419

For Application Development & Delivery Professionals

Report:It's Time To Revisit PPM For Product Development

More Application Options Emerge To Help Manage R&D Pipelines

Research and development (R&D) pipelines are the innovation and financial lifeblood of many organizations, yet product development executives report ongoing challenges prioritizing their investments...

• Downloads: 626

For Sourcing & Vendor Management Professionals

Report:Trends That Will Reshape R&D Post-Recession

Sourcing Professionals Need To Prepare For Global Design Services

Product development is poised to undergo huge changes in the next two years. From headquarters-centric R&D centers, firms will instead globally distribute their R&D structure to more effectively...

• Downloads: 370

For CIO Professionals

Report:There's Gold For Vendors In Stimulus Packages

But It Will Take Mining To Get At The Opportunities That Exist

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology...

• Downloads: 507

For Enterprise Architecture Professionals

Report:Pharmaceutical Industry Trends Drive EA

The Impact Of Consolidation, Cost Pressures, And Networked Business Models On Pharma IT Means EA Practices Must Change

The pharmaceutical industry faces enormous challenges — from changes in how pharmaceutical companies develop and source products, to pricing pressures, to increasingly stringent regulatory...

• Downloads: 1031

For Application Development & Delivery Professionals

Report:Emerging Energy Technologies Open Opportunities For The Technology Industry

And No, We're Not Talking Just About Green IT

The global drive to research and deploy new energy technologies creates major opportunities for technology companies. Information technology — from collaboration tools to custom-built research...

• Downloads: 589

For CIO Professionals

Report:Cisco 3.0: A New Tech Star Rises In The East

Cisco Uses India To Evolve From An MNC Into A Globally Adaptive Organization

Cisco is systematically globalizing its US-centric corporate culture. To capture the exploding market opportunities in the eastern hemisphere, CEO John Chambers opened the Globalisation Centre East...

• Downloads: 371

For CIO Professionals

Report:An Information Management Professional's Introduction To Innovation Management Tools

Great ideas to improve the bottom line can come from anywhere within a business. Increasingly, companies include upper management, line-of-business people, and external sources like customers,...

• Downloads: 661

For CIO Professionals

Report:The Tech CEO's 2009 Innovation Agenda

CEOs: Execute A Five-Point Innovation Program To Win In 2009 And Beyond

As they elaborate their 2009 strategic plans, tech CEOs might be tempted to prioritize "restructuring efforts," such as across-the-board cost-cutting, in order to survive the deepening global...

• Downloads: 916

For CIO Professionals

Report:The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession....

• Downloads: 1985

For CIO Professionals

Report:Serious Games Uncover Serious Requirements

Serious gaming provides an alternate way to collect and analyze product requirements. An increasing number of companies are using serious games to inform product decisions. At the same time, a small...

• Downloads: 385

For CIO Professionals

Report:How Can India Boost Its Tech Economy's Global Competitiveness?

The Indian IT industry is losing its international competitiveness; it dropped from 46th to 48th in The Economist's global IT industry competitiveness index 2008. India's worrying demotion is due to...

• Downloads: 512

For CIO Professionals

Report:Microsoft Unleashes India's Creative Capitalism

Microsoft Taps Grassroots Innovation Ecosystems To Serve Indian Communities

Microsoft's 17-month-old Unlimited Potential (UP) program brings together the company's business strategy and corporate citizenship goals in a coordinated effort. UP's goal? To help address the...

• Downloads: 174