Forrester

For Enterprise Architecture Professionals

Report:Capitalize On Emerging Technology For Innovation And Growth

Executive Overview: The Emerging Technology Playbook

Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

• Downloads: 234

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 907
• Comments: 3
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For Application Development & Delivery Professionals

Report:Navigate The Future Of CRM In 2013

Vision: The CRM Playbook

The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

• Downloads: 2089
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For CIO Professionals

Report:It Takes An Innovation Network

Build/Buy Capabilities: The Innovation Playbook

Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

• Downloads: 326

For Enterprise Architecture Professionals

Report:Create Agile Processes For Introducing Emerging Technology

Processes: The Emerging Technology Playbook

With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

• Downloads: 394
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For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

The Burgeoning Set Of Connected Offerings Will Require New Skills

The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Downloads: 252
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For CIO Professionals

Report:Unleash Innovation With Good Governance

Governance: The Innovation Playbook

Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

• Downloads: 671
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For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 154
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For Sourcing & Vendor Management Professionals

Report:Ensure The Future Of The SVM Organization With Innovation

Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...

• Downloads: 156

For CIO Professionals

Report:Getting The Most Out Of Client Site Visits

IT Services Vendors Need To Focus More On Their Innovation Capabilities

Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

• Downloads: 159
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For CIO Professionals

Report:Data Center Services On Fire In Emerging Asia Pacific

Expect To See A 22% Five-Year Compound Annual Growth Rate

In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

• Downloads: 458

For CIO Professionals

Report:BT 2020: IT's Future In The Empowered Era

An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo

Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

• Downloads: 2528
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For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1568

For CIO Professionals

Report:Getting Clever About Smart Cities: New Opportunities Require New Business Models

Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

• Downloads: 1230
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For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353

For CIO Professionals

Report:Where In The World?

A Structured Methodology For Prioritizing Geographic Market Entry

Many technology vendors are going global, seeking new markets to make up for the maturation of traditional ones. And rightly so; our Forrsights Budgets And Priorities Tracker Survey, Q2 2010, found...

• Downloads: 636

For CIO Professionals

Report:Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

• Downloads: 404

For CIO Professionals

Report:Enterprise PC Buying In Emerging Markets, 2009

From: Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

For CIO Professionals

Report:Virtualization Trends In Emerging Markets, 2009

This Data Chart is based on data from Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009.

• Downloads: 1

For CIO Professionals

Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

Map Local Marketing Mix To How Buyers Inform Purchase Decisions

Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

• Downloads: 757

For CIO Professionals

Report:The State Of Global Business Technology Adoption: 2009

Business Data Services Asia Pacific, Latin America, Middle East, And Africa

This document provides highlights of an extensive data set collected via Forrester's Enterprise Global Technology Adoption Survey, Asia Pacific, Latin America, Middle East, And Africa, Q1 2009....

• Downloads: 1447

For CIO Professionals

Report:Expand Globally, Market Locally

Adapting The Four Ps Of Marketing To New B2B Markets

Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

• Downloads: 724

For Infrastructure & Operations Professionals

Report:The PC Purchase Process For SMBs

Tech Marketers Should Develop New Offerings Based On The State Of The PC

PC manufacturers worldwide are turning their attention to new growth opportunities. After commoditizing the enterprise market, their next logical progression downmarket is to small and medium-size...

• Downloads: 517