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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Executive Overview: The Emerging Technology Playbook
Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...
From Technology Foundations To Business Outcomes
Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

Vision: The CRM Playbook
The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

Build/Buy Capabilities: The Innovation Playbook
Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...
Processes: The Emerging Technology Playbook
With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

The Burgeoning Set Of Connected Offerings Will Require New Skills
The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

Governance: The Innovation Playbook
Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business
Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...
IT Services Vendors Need To Focus More On Their Innovation Capabilities
Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

Expect To See A 22% Five-Year Compound Annual Growth Rate
In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...