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For Marketing Leadership Professionals

Inquiry Insights: Web 2.0 And Social Media Technologies, Q1 2009 – A Social Computing Report

Insights For B2B Marketers

July 31, 2009

By G. Oliver Young with Peter Burris, Zachary Reiss-Davis, Eric Hsieh

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Why Read This Report

To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back to 2002. Client interest has exploded in the past seven years, although what clients prefer to call the market continues to evolve. The subcategories that clients focus on have continued to evolve as well; over this period, there has been a strong shift toward blogging, social networking, Facebook, and Twitter and away from podcasting, RSS, widgets, and MySpace.com.
Tags: Customer Experience Management, Enterprise Collaboration, Enterprise Web 2.0, Information Management, Social Computing, Web 2.0
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TABLE OF CONTENTS

  • Forrester Client Interest In Web 2.0 And Social Media Continues To Grow
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