For Customer Experience Professionals

Interactive Design Agency Overview, 2012

    Why Read This Report

    Selecting the right interactive design vendor is a complex and stressful task. The splinternet — an explosion of digital touchpoints across an array of proprietary platforms — makes that process even more difficult because firms now have to search for the right vendors to design parts of overall experiences that cross websites, native applications, social media, and more. To help firms to kick-start the vendor selection process, Forrester gathered details from 97 vendors that have significant experience in designing and developing a variety of digital experiences. This report includes self-reported data about agency size, practice areas, industry expertise, locations, and costs for typical engagements. This report outlines the tools and technology of Forrester's solution to allow customer experience professionals to act on digital customer experience improvement. This report is designed to help you find support with interactive design projects.
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    TABLE OF CONTENTS

    • Digital Experiences Have Changed — Agencies Finally Follow Suit
    • RECOMMENDATIONS

      Focus On What Matters To Your Project When Selecting An Agency
    • Supplemental Material
    • Related Research Documents