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For Marketing Leadership Professionals

Interactive Marketing Channels To Watch, 2008 – A Social Computing Report

Better Goals Will Unlock New Channel Adoption

August 29, 2008

By Shar VanBoskirk with Thomas Cummings, Emily Bowen

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Why Read This Report

Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social media also continue strong growth. Widgets and mobile see less aggressive adoption, and game marketing loses ground. Marketers can overcome their current channel challenges by applying Forrester's frameworks for developing objectives-based program strategies and measuring engagement.
Tags: Consumer Blogs, Customer Experience Management, Email Marketing & RSS, Emerging Methods, Interactive Marketing Strategy and Process, Marketing Measurement, Marketing Organization & Culture, Marketing ROI, Measurement Methods & Techniques, Mobile Marketing, Online Advertising, Search Marketing, Social Computing, Web 2.0, Web Design & Usability
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TABLE OF CONTENTS

  • Proven Channels Still Matter Most
  • Practicalities Hold Marketers Back

  • RECOMMENDATIONS

    Adopt New Channels Based On Your Goals
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