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For Marketing Leadership Professionals

Interactive Marketing Priorities For SMBs

Latest Update: September 7, 2010

By Shar VanBoskirk with Angie Polanco, Kate van Geldern

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Why Read This Report

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with their ability to successfully execute interactive marketing programs. Even so, SMB marketers are growing their interactive marketing budgets and shifting resources away from traditional marketing tactics. SMB marketers should take advantage of the nimbleness of their organizations in order to innovate with interactive marketing.
Tags: Acquisition Marketing, Email Marketing & RSS, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Marketing Automation, Mobile Advertising, Mobile Marketing, Online Advertising, Online Marketing Technology, Search Marketing, Social Marketing, Social Media
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TABLE OF CONTENTS

  • SMB Marketers Turn To Interactive Marketing

  • RECOMMENDATIONS

    SMBs Should Lead Interactive Innovation
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    SMB And Enterprise Firm Demographics

  • Models & Calculators:

    New Customer Sales Tops SMBs' Business Priorities

  • Models & Calculators:

    Email Is The Most Widely Used Interactive Marketing Tactic By SMB Firms

  • Models & Calculators:

    Display And Social Top Areas For Growth In SMBs' Budgets

 
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