Internal Blogging Success Comes From Understanding Motivations And Concerns

Blogs are a growing part of the mainstream Internet and media experience, and we are now finding blogs being deployed internally within organizations. Forrester found that one in four organizations surveyed are planning internal blogging initiatives. And that's just the planned activity. Many report that blogging is taking place under the radar.

Through conversations with many clients, we found five categories of reasons that organizations are looking at internal blogging activities, and they're not all particularly good reasons. Although almost everyone we talk to expresses real concern with allowing employees to blog, we found that most groups report moderate to substantial value resulting from their blogging initiatives. So it seems to be working. But why — and how?

Join this teleconference to learn the most common motivations and concerns about internal blogging. We discuss the latest industry trends and share our tips on how to address these concerns so that your internal blogging initiatives succeed.

Agenda:

• Why are organizations looking at internal blogs?
• What are the different blogging motivations and models?
• Three concerns you should have about internal blogging
• What you should do about it