Forrester

DESCRIPTION

Many B2B digital marketing leaders enthusiastically hopped on the community bandwagon with visions of vibrant discussions, lively interactions, and deeply engaged members. Unfortunately, some of these decision-makers experienced lackluster and/or diminishing returns and are now at a crossroads: 1) pull the plug, or 2) make a course correction.

Forrester is developing a new community framework, called CLICK, to guide tech marketers to improved community strategies that will lead to positive business outcomes.

This interactive webinar provides attendees with a rare opportunity to participate in the development of Forrester's CLICK framework for building communities. Attendees are encouraged to provide input and feedback throughout this discussion, which will be incorporated into the final CLICK framework that will be launched in spring 2012.

Agenda:

• B2B Tech Buyers Turn To Communities Throughout Their Purchasing Journey
• Companies Often Skip The Most Important Steps When Setting Strategy
• Introducing The CLICK Framework
• Q&A And Feedback Session

Vendors mentioned: eCairn, Facebook, Google, Jive Software, and Lithium.