Why Read This
Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled AR best practices and developed a methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool that you can use to assess your current program, analyze weaknesses, and identify what you need to change if your program is to join the best. This report and the associated tool are an update to "Introducing Forrester's AR Scorecard" originally published on March 6, 2009. We have augmented the tool to take full account of more recent Forrester research on core AR, refining the statements of best practice, and providing links to more detailed reports where these now exist.