Why Read This
Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. We call this next step in customer experience targeting contextualization. This report helps application development and delivery (AD&D) professionals understand what contextualization is, what its benefits are, and what tools, processes, and technologies can help deliver it.
Tags: Application Development, Application Development Processes & Tools, Business Rules, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Enterprise Content Management, Information Management, Marketing & Strategy, Personalization, Personas & Scenarios, Technology, Web Content Management (WCM), Web Design & Usability