CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For Application Development & Delivery Professionals

It Ain't Personal; Get Up Close And Contextual – A Splinternet Report

Supporting Relevant Digital Experiences In The Multichannel World

November 19, 2012

By Stephen Powers, Anjali Yakkundi, Ron Rogowski II with Harley Manning, John R. Rymer, Allison Stone, Rowan Curran

  • 352 downloads
  • 0 comments
  • Rating:

Why Read This Report

Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback. We call this next step in customer experience targeting contextualization. This report helps application development and delivery (AD&D) professionals understand what contextualization is, what its benefits are, and what tools, processes, and technologies can help deliver it.
Tags: Application Development, Application Development Processes & Tools, Business Rules, Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Enterprise Content Management, Information Management, Marketing & Strategy, Personalization, Personas & Scenarios, Technology, Web Content Management, Web Design & Usability
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Today's Customers Demand Relevant Experiences
  • To Maximize Relevance, Think Contextualization
  • Contextualized Relevance Is Powerful
  • The Web Contextualization Technology Landscape

  • RECOMMENDATIONS

    Apply The Right Technologies To Support Contextualization Efforts
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart