J. P. Gownder

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

J. P. Gownder is a vice president and principal analyst serving Infrastructure & Operations Professionals. He collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs. His research looks at mobility (smartphones, wearable computing devices); end user computing (PCs, tablets, Chromebooks); software (operating systems, browsers, apps, software); consumerization and bring-your-own-device (BYOD); worker productivity; and related topics.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media services. A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, the Los Angeles Times, and The Washington Post. He has also been quoted in the Financial Times, The Boston Globe, The New York Times, USA Today, The Wall Street Journal, and Forbes, and he has appeared on NBC television, "Voice of America," and other media outlets.


J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

J. P. Gownder's Research

  • For Infrastructure & Operations Professionals

    Report: Quick Take: Google Makes Glass Visible To The Enterprise

    Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glas...

    • Downloads: 42
  • For Infrastructure & Operations Professionals

    Report: Quick Take: Google's Smart Contact Lens Project

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could ha...

    • Downloads: 111
  • For Infrastructure & Operations Professionals

    Report: Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, ...

    • Downloads: 553
  • For Infrastructure & Operations Professionals

    Report: Building A Fitter Business With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be w...

    • Downloads: 257
    • Rating:
  • For Infrastructure & Operations Professionals

    Report: The Enterprise Wearables Journey

    There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to ...

    • Downloads: 385
    • Comments: 1
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  • For CMO Professionals

    Report: The Future Of Apple Inc.

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for ...

    • Downloads: 1383
  • For Marketing Leadership Professionals

    Report: Designing A Mobile Empowered Product Strategy

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the ...

    • Downloads: 1207
  • For Marketing Leadership Professionals

    Report: Mass Customization Is (Finally) The Future Of Products

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new oppo...

    • Downloads: 986
  • For Marketing Leadership Professionals

    Report: The Consumer Product Strategist's Guide To Segmentation Analysis

    Segmentation analysis is the hardest task in market research — and it's the most important research that consumer product strategy professionals will use. Segmentation means not treating c...

    • Downloads: 944
  • For Marketing Leadership Professionals

    Report: Home Servers In The Digital Home

    Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior h...

    • Downloads: 699
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