J. P. Gownder

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

J. P. Gownder is a vice president and principal analyst with expertise in devices and platforms. His research covers wearable computing, tablets, smartphones, and the devices and systems that power retail experiences, including digital signage, beacons, and mobile point of sales. He also has expertise in operating systems, software, applications, and the digital platform wars.

J. P.  collaborates with other analysts to create the I&O workforce enablement playbook, which helps companies serve a more mobile workforce that uses a wider variety of devices such as tablets (e.g., Apple iPad) and online services (e.g., Dropbox) to do their jobs.

Previous Work Experience

Prior to joining the I&O team, J. P. was vice president of business development for Forrester's Tech Marketing Navigator and Forrsights teams, helping tech vendor clients leverage business and consumer survey data to make better marketing and strategy decisions. Prior to that, J. P. worked as a research director for more than three years, managing a team of analysts who served consumer product strategists. With special expertise in tech products, he helped clients with the strategy and product marketing of PCs, tablets, mobile devices, software, operating systems, and media content and services.

A recognized thought leader in charting the future course of consumer technologies, J. P. has helped clients all over the world build winning tech product strategies. In previous roles at Forrester, J. P. designed and scoped custom quantitative research projects, surveying consumers and businesses around the world as well as analyzing the data using advanced data analysis techniques (like segmentation and conjoint analysis), and helped clients understand what actions they should take based on these research studies.

J. P.'s background includes strategy consulting, market research, and data-oriented consulting positions. Prior to joining Forrester, J. P. worked in a variety of management consulting and analyst roles, both in the US and in Europe.

A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, the Los Angeles Times, and The Washington Post. He has also been quoted in the Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, "Voice of America," National Public Radio, and other media outlets.

Education

J. P. graduated from Harvard University with a B.A. (magna cum laude) and an M.A. in political science. He also conducted research at the Harvard Business School.

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69 results in Reports

  • J. P. Gownder
  • For Infrastructure & Operations Professionals

    Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

    On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

    • Downloads: 32
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 80
  • For CIO Professionals

    Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

    • Downloads: 292
  • For Infrastructure & Operations Professionals

    Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

    Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

    Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

    Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

    On June 10, 2014, salesforce.com announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

    • Downloads: 117
  • For CIO Professionals

    Report:Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

    • Downloads: 122
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Surface Advances Microsoft's Case For Device Consolidation

    A BYOD Candidate That Targets Lightening The Employee Technology Load

    On May 20, 2014, Microsoft unveiled the latest member of the Surface line, the Surface Pro 3, a Windows 8.1 touchscreen laptop that, among other improvements, carries a larger screen than the Surface...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

    • Downloads: 246
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 430
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google Makes Glass Visible To The Enterprise

    Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications

    Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at...

    • Downloads: 107
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 152
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 712
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to be...

    • Downloads: 569
  • For Infrastructure & Operations Professionals

    Report:Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

    • Downloads: 367
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 204
  • For Infrastructure & Operations Professionals

    Report:How Voice-Controlled Intelligent Agents Can Redefine Computing

    Digital Companions Will Become Intermediaries — And Colleagues

    Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:Workforce Spotlight: Information Workers Want Keyboards With Their Tablets

    While Keyboards Face Relative Decline, Their Importance To Workforce Computing Remains Steady

    The value of tablets to workers lies in their hyper-portability: They allow workers to engage in computing scenarios in more places, adding relevance and convenience to the computing experience. With...

    • Downloads: 137
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 602
  • For Infrastructure & Operations Professionals

    Report:It's Time To Reconsider Chromebooks

    For Some Enterprises, Chromebooks Fill A Legitimate Computing Niche

    There's been a lot of negative press recently about Google Chromebooks claiming that, two years into their market availability, they're failing. However, while Chromebooks clearly aren't for every...

    • Downloads: 225
  • For Infrastructure & Operations Professionals

    Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

    • Downloads: 435
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

    • Downloads: 355
  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 302
  • For Marketing Leadership Professionals

    Report:Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

    • Downloads: 712
  • For Marketing Leadership Professionals

    Report:What QWERTY Can Teach You About Product Strategy

    Path Dependence Matters, But Digital Disruption Matters More

    Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

    • Downloads: 173
  • For Marketing Leadership Professionals

    Report:Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

    • Downloads: 520