About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption.In February of 2013, James published his book "Digital Disruption: Unleashing the Next Wave of Innovation."
Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.
James comes to Forrester most recently after teaching marketing research and media management at Boston University's top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University.
James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.
This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...
Tools And Technology: The Mobile eBusiness Playbook
New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...
The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...
Microsoft Has The Opportunity To Launch Profitable Enterprise Services
Vendor strategists across the technology industry have been consumed by the Microsoft acquisition of Skype since the announcement earlier this week. During this time, we've talked to strategists from...
These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.
Skype And Others Will Benefit From Apple's New iPhone 4 Hardware
Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...
An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth
The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...
This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.
Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow
Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...
Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...
Forrester's Definitions For Tech Product Categories, Industries, And Geographies
Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....
Prepare For The Implications Of Over-The-Top Communications
Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

Making Smart Decisions To Support Your Business Needs
This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

For the handheld devices (mobile phones, Android tablets, iPads, etc.) that will support 802.11n, will they support MIMO or just use single antennas? Is the answer different for phones versus other...
The Business Impact Of Customer Experience
Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...