James L. McQuivey, Ph.D.

Vice President, Principal Analyst serving CMO PROFESSIONALS

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption.In February of 2013, James published his book "Digital Disruption: Unleashing the Next Wave of Innovation."

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.

Previous Work Experience

James comes to Forrester most recently after teaching marketing research and media management at Boston University's top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University.


Education

James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.

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  • Telecommunication Services
  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan

    This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

    • Downloads: 9
    • Rating:
  • For CIO Professionals

    Report:Turkey Public Sector Market Analysis

    This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

    • Downloads: 36
    • Rating:
  • For Infrastructure & Operations Professionals

    Client Inquiry:Voice Over Wi-Fi

    Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...

    • For Security & Risk Professionals

      Charts & Figures:Opportunities And Threats For Mobile Ecosystem Players

    • For Marketing Leadership Professionals

      Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

      The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

      Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

      • Downloads: 445
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Technologies That Drive Sales

      Tools And Technology: The Mobile eBusiness Playbook

      New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

      • Downloads: 1347
      • Rating:
    • For Sales Enablement Professionals

      Tool:Customers' SaaS Implementation Models

    • For Customer Experience Professionals

      Report:How Rogers Communications Unified Its Approach To Customer Experience Measurement

      In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...

      • Downloads: 415
    • For Infrastructure & Operations Professionals

      Report:Making Informed Mobile Payment Investments In China

      The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

      • Downloads: 80
    • For Infrastructure & Operations Professionals

      Report:Microsoft Bets Big On Skype's P2P Network

      Microsoft Has The Opportunity To Launch Profitable Enterprise Services

      Vendor strategists across the technology industry have been consumed by the Microsoft acquisition of Skype since the announcement earlier this week. During this time, we've talked to strategists from...

      • Downloads: 183
    • For CIO Professionals

      Report:Business Process Initiatives Focus On Customer Experience And Cost Reduction

      These data charts are based on the Q2 2011 Global Forrester/IQPC Business Process Maturity Online Survey.

      • Downloads: 37
    • For Marketing Leadership Professionals

      Report:FaceTime Is The Second Coming Of Video Telephony — Again

      Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

      Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

      • Downloads: 464
    • For Infrastructure & Operations Professionals

      Report:Mobility Adoption Is Poised For Strong Growth In India

      An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth

      The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

      • Downloads: 361
      • Comments: 2
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:IT Buying Behavior Study Of Government-Related Customers: PRC

      This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

      • Downloads: 15
    • For CIO Professionals

      Report:Nigeria Public Sector Market Analysis

      This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

      • Downloads: 16
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

      These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

      • Downloads: 45
    • For Sales Enablement Professionals

      Tool:Customers' IaaS Implementation Models

    • For Marketing Leadership Professionals

      Report:Marketing Via Geosocial Apps: Why And How

      Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

      Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

      • Downloads: 588
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: European IT Infrastructure Outsourcing

      Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...

      • Downloads: 1345
    • For CIO Professionals

      Report:A Market Taxonomy For ICT

      Forrester's Definitions For Tech Product Categories, Industries, And Geographies

      Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

      • Downloads: 961
    • For CIO Professionals

      Report:Voice And Messaging Are Not Dead

      Prepare For The Implications Of Over-The-Top Communications

      Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

      • Downloads: 237
      • Rating:
    • For Application Development & Delivery Professionals

      Tool:More Than 80% Of Respondents Reported Having 100 Or More Trading Partners

    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Messaging Vendor Overview

      Making Smart Decisions To Support Your Business Needs

      This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

      • Downloads: 685
      • Rating:
    • For Marketing Leadership Professionals

      Client Inquiry:Multiple-Input And Multiple-Output (MIMO) Wireless Services

      For the handheld devices (mobile phones, Android tablets, iPads, etc.) that will support 802.11n, will they support MIMO or just use single antennas? Is the answer different for phones versus other...

      • For Application Development & Delivery Professionals

        Report:How To Build The Business Case For Customer Experience Improvement

        The Business Impact Of Customer Experience

        Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

        • Downloads: 895
       
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