Forrester

For CMO Professionals

Report:How Video Will Take Over The World

What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals

TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content...

• Downloads: 1850

For CMO Professionals

Report:The Future Of Apple Inc.

By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

• Downloads: 1364

For CMO Professionals

Report:The End Of The Music Industry As We Know It

The State Of The Digital Audio Market 2008

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to...

• Downloads: 1489

For CMO Professionals

Report:What It Really Means To Watch TV Online

The days of thinking of online video as mostly a YouTube phenomenon are officially over. Instead, the Internet-connected PC has become another TV set in people's lives, one that fulfills all the same...

• Downloads: 1331

For CMO Professionals

Report:How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious:...

• Downloads: 1391

For CMO Professionals

Report:How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this...

• Downloads: 1380

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1340
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For CMO Professionals

Report:How To Rebuild The Media Industries

What Everything Will Look Like After Recovering From The Media Meltdown

We have proclaimed the death of the music industry, the decline of print journalism, and the radical overhaul of the TV and movie business. And while each industry is being remade in its own unique...

• Downloads: 1287

For CMO Professionals

Report:Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google...

• Downloads: 1515

For Marketing Leadership Professionals

Report:Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

North American Consumer Technographics

The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

• Downloads: 977

For CMO Professionals

Report:How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

• Downloads: 1111

For CMO Professionals

Report:Advertisers See A TV+Web Future

Forrester and the Association of National Advertisers (ANA) surveyed 78 US advertisers representing nearly $15 billion in advertising budgets. More than half of them — 62% — told us that...

• Downloads: 1068

For CMO Professionals

Report:The Disruptor's Handbook

How To Innovate Your Products Before Someone Else Does

Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they...

• Downloads: 1196
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For CMO Professionals

Report:The Year Of The Connected TV

A CES 2009 Report

In the midst of a global recession, while most vendors were pushing their value-priced wares at the January 2009 International Consumer Electronics Show (CES) in Las Vegas, a small but significant...

• Downloads: 977

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 966
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For CMO Professionals

Report:Preparing For The Coming Online TV Backlash

An Open Letter To An Industry On The Verge Of A Big Mistake

Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

• Downloads: 901

For CMO Professionals

Report:What People Really Need

Building A Needs-Based Product Strategy

Business and technology innovation has brought us to a point where companies must stop employing internal or industry excuses and finally give consumers what they really need. However, this lofty...

• Downloads: 939

For CMO Professionals

Report:Modest Demand For Video On Demand

TV Providers Have A Year To Make This Work, Or Web-Based Competitors Will

Video on demand (VOD) has bedeviled the television service provider market for years, first requiring massive technology investment and then persistently underperforming against expectations. Despite...

• Downloads: 877

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1088

For CMO Professionals

Report:Cracking The Convenience Code

How The Convenience Quotient Guides Product Strategy

Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the...

• Downloads: 744

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 909

For CMO Professionals

Report:How eReaders Will Fare In A Tablet PC World

US eReader Forecast, 2010 To 2015

eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with...

• Downloads: 977

For CMO Professionals

Report:Innovating The Adjacent Possible

How To Generate The Next Big Product Idea That Will Transform Your Industry

Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood goals...

• Downloads: 834

For Marketing Leadership Professionals

Report:Segmenting Customers By Technology Preference

Making Technographics® Segmentation Work

Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...

• Downloads: 754
• Comments: 2
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For CMO Professionals

Report:Why Apple Can't Do To Video What It Did To Music

But What It Can Do To Yet Succeed

Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great...

• Downloads: 751