For CMO Professionals
Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the...
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For Marketing Leadership Professionals
The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers are...
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