James L. McQuivey, Ph.D.

Vice President, Principal Analyst serving CMO PROFESSIONALS

James serves CMOs. He is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption.In February of 2013, James published his book "Digital Disruption: Unleashing the Next Wave of Innovation."

Previously at Forrester, James served as a vice president and research director, running Consumer Technographics® North America, Forrester's unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester. In addition to keynoting at industry events and Forrester Forums, James is routinely sought after for comment by such publications as The New York Times and The Wall Street Journal. He also appears frequently on NPR and CNBC.

Previous Work Experience

James comes to Forrester most recently after teaching marketing research and media management at Boston University's top-rated College of Communication. In addition, he has served as research director at WGBH in Boston and as a graduate fellow at Syracuse University.

Education

James earned his Ph.D. in mass communication research at Syracuse University. He also holds an MBA with an emphasis in marketing.

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3 results in Reports

  • James L. McQuivey, Ph.D.
  • Customer Intelligence
  • For CMO Professionals

    Report:Online Video Syndicator Hulu.com Overperforms At Beta Launch

    Today Hulu.com, the NBC Universal and News Corp. online video joint venture, launched a private beta test that beats our expectations of what the company would achieve. It syndicates video, enables...

    • Downloads: 349
  • For Marketing Leadership Professionals

    Report:Interactive TV's Renaissance

    Electronic Program Guides Train TV Audiences To Interact With TV

    Television industry strategists are again whispering the once disgraced term "interactive TV." What failed in expensive tests that go back as many as 30 years is now poised to come to fruition thanks...

    • Downloads: 415
  • For Marketing Leadership Professionals

    Report:US Online DVD Rental Service Use, 2006

    Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will...

    • Downloads: 3