Forrester

James serves Customer Insights Professionals. He is a leading expert on the online marketing suite and CI services, including database marketing service providers and agencies. His research incorporates a process, technology, and services framework enabling a single view of the customer across channels, and it provides process tools to support collaboration, centralize optimization, and support a partner ecosystem.

Prior to joining Forrester Research, James was senior director of professional services at SDL with global responsibility for the delivery of multichannel campaign management and analytic (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems. He is ISEB and PRINCE2 practitioner certified.