James McCormick

Senior Analyst serving Customer Insights PROFESSIONALS

James serves Customer Insights Professionals. He is a leading expert on Digital Intelligence technology, organization, processes and services. His research is focused on helping firms leverage their digital customer insights to guide effective business decisions and ensure they are taking the maximum advantage of customer engagements across multiple digital touch points including web, mobile, social, and other channels.

Previous Work Experience

Prior to joining Forrester Research, James was senior director of professional services at SDL with global responsibility for the delivery of multichannel campaign management and analytic (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems. He is ISEB and PRINCE2 practitioner certified.

James McCormick's Research

  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 835
  • For Customer Insights Professionals

    Report: Organize For Digital Intelligence

    The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize aro...

    • Downloads: 225
  • For Customer Insights Professionals

    Report: Gauging Web Analytics Practices In The Age Of The Customer

    In the Q2 2014 Forrester Wave™ evaluation of web analytics platforms, we surveyed 54 web analytics customers about their web analytics practices. It's clear from this benchmark data that w...

    • Downloads: 238
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 648
  • For Customer Insights Professionals

    Report: Decipher The Digital Intelligence Technology Code

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a compre...

    • Downloads: 307
  • For Customer Insights Professionals

    Report: Digital Intelligence Replaces Web Analytics

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamen...

    • Downloads: 2092
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1091
  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital int...

    • Downloads: 835
  • For Customer Insights Professionals

    Report: The Forrester Wave™: Web Analytics, Q2 2014

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, ...

    • Downloads: 648
  • For Customer Insights Professionals

    Report: The Online Marketing Suite Evolves

    In the age of the customer, the requirements for the online marketing suite have evolved and become even more acute. Customer expectations are greater than ever, and business demands more market...

    • Downloads: 495
View all of James McCormick's Research

Clients who work with James McCormick also work with: