James McCormick

Senior Analyst serving Customer Insights PROFESSIONALS

James serves Customer Insights Professionals. He is a leading expert on the online marketing suite and CI services, including database marketing service providers and agencies. His research incorporates a process, technology, and services framework enabling a single view of the customer across channels, and it provides process tools to support collaboration, centralize optimization, and support a partner ecosystem.

Previous Work Experience

Prior to joining Forrester Research, James was senior director of professional services at SDL with global responsibility for the delivery of multichannel campaign management and analytic (CMA) enablement programs and solutions to multiple verticals. During his stint at SDL, he also managed teams to deliver web content management (WCM) solutions.

Past responsibilities include the delivery of web experience management, eCommerce, and customer-location-based solutions to a number of verticals including retail, telco, insurance, gaming, automotive, and financial services.

Education

James graduated from the University of Cape Town, South Africa, with a B.Sc. in geology. He followed this up with a B.Eng. (honors) degree in geographic information systems. He is ISEB and PRINCE2 practitioner certified.

James McCormick's Research

  • For Customer Insights Professionals

    Report: Decipher The Digital Intelligence Technology Code

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a compre...

    • Downloads: 113
  • For Customer Insights Professionals

    Report: The New CI Services Lens

    The evolving ways that customers interact with brands disrupt firms' traditional business practices. Firms are taxing their customer insights (CI) professionals for more and more guidance to kee...

    • Downloads: 130
    • Rating:
  • For Customer Insights Professionals

    Report: Digital Intelligence Replaces Web Analytics

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamen...

    • Downloads: 1908
    • Rating:
  • For Customer Insights Professionals

    Report: Customer Recognition: The CI Keystone

    Marketers frequently bypass opportunities to optimally address customers across channels. Why? They struggle to associate an individual or a customer segment with most interactions across their ...

    • Downloads: 301
    • Rating:
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1067
    • Rating:
  • For Customer Insights Professionals

    Report: Digital Intelligence Replaces Web Analytics

    Traditional web analytics techniques were not designed for the breadth of channels, devices, and speed that fuels today's digital interactions. The underlying design of web analytics is fundamen...

    • Downloads: 1908
    • Rating:
  • For Customer Insights Professionals

    Report: Customer Analytics Turns Data Into Intelligence

    A step change in the availability of customer data is providing firms with their biggest opportunity yet to understand their customers. However customer analytics practitioners have been shaken ...

    • Downloads: 880
    • Rating:
  • For Customer Insights Professionals

    Report: CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But le...

    • Downloads: 1067
    • Rating:
  • For Customer Insights Professionals

    Report: The Online Marketing Suite Evolves

    In the age of the customer, the requirements for the online marketing suite have evolved and become even more acute. Customer expectations are greater than ever, and business demands more market...

    • Downloads: 460
    • Rating:
  • For Customer Insights Professionals

    Report: Customer Recognition: The CI Keystone

    Marketers frequently bypass opportunities to optimally address customers across channels. Why? They struggle to associate an individual or a customer segment with most interactions across their ...

    • Downloads: 301
    • Rating:
View all of James McCormick's Research

Clients who work with James McCormick also work with: