James McDavid

Researcher serving Marketing Leadership PROFESSIONALS

James is a researcher serving Marketing Leadership Professionals. His speciality lies in topics including digital video and gaming. James assists brands in understanding how they can best fulfil their marketing objectives in these channels. Current research topics include video advertising, branded digital video strategy, and how brands can incorporate social and mobile gaming into their marketing mix.

Previous Work Experience

James has been a member of Forrester's Marketing Leadership research team since 2010. He has been involved in all aspects of the team's research, from conducting interviews to managing surveys, writing reports, and delivering webinars.

Prior to joining Forrester, James completed an M.A. in cultural and creative entrepreneurship in which he wrote about the development of free and open source software models and the use of online networks in organizing and coordinating social groups.

Education

James holds an M.A. in cultural and creative entrepreneurship from the University of Leeds and a B.A. in American and Canadian studies from the University of Nottingham.

James McDavid's Research

  • For Marketing Leadership Professionals

    Report: Integrate YouTube Into Your Communication Strategy

    As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a cent...

    • Downloads: 209
    • Rating:
  • For Marketing Leadership Professionals

    Report: The State Of Online Video Advertising In North America, 2013

    In 2008 and 2010, Forrester assessed the state of the online video advertising market in the US and Canada, which was a nascent and fast-growing industry at the time. Today we are again looking ...

    • Downloads: 303
    • Rating:
  • For Marketing Leadership Professionals

    Report: Delivering Brand Engagement With Short-Form Social Videos

    Emerging short-form social video platforms, such as Instagram and Vine, have a combined global reach closing in on 200 million users and growing quickly. For marketers, the short-form videos sha...

    • Downloads: 341
    • Rating:
  • For Marketing Leadership Professionals

    Report: Make Content Partnerships Work For Your Brand

    Partnerships with media organizations can play a key role in helping brands plan and execute their content marketing strategies. Media organizations can give marketers access to audiences they m...

    • Downloads: 264
  • For Marketing Leadership Professionals

    Report: Location-Predictive Marketing

    Location-based marketing is maturing. Marketers are comfortable with the two established dynamics of the practice: Either consumers voluntarily offer them their location data by "checking in" or...

    • Downloads: 386
    • Rating:
  • For Marketing Leadership Professionals

    Report: Location-Predictive Marketing

    Location-based marketing is maturing. Marketers are comfortable with the two established dynamics of the practice: Either consumers voluntarily offer them their location data by "checking in" or...

    • Downloads: 386
    • Rating:
  • For Marketing Leadership Professionals

    Report: Delivering Brand Engagement With Short-Form Social Videos

    Emerging short-form social video platforms, such as Instagram and Vine, have a combined global reach closing in on 200 million users and growing quickly. For marketers, the short-form videos sha...

    • Downloads: 341
    • Rating:
  • For Marketing Leadership Professionals

    Report: Extend Your Marketing Into Games

    Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guarante...

    • Downloads: 302
    • Rating:
  • For Marketing Leadership Professionals

    Report: Western European Social Media Marketing Forecast, 2012 To 2017

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 299
  • For Marketing Leadership Professionals

    Report: The State Of Online Video Advertising In North America, 2013

    In 2008 and 2010, Forrester assessed the state of the online video advertising market in the US and Canada, which was a nascent and fast-growing industry at the time. Today we are again looking ...

    • Downloads: 303
    • Rating:
View all of James McDavid's Research

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