Forrester Research : Analyst : James McDavid

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

James McDavid

Researcher serving Marketing Leadership PROFESSIONALS

Find James on:

James is a researcher serving Marketing Leadership Professionals. His research is primarily focused on emerging technologies and innovations.

Previous Work Experience

James has been a member of Forrester's Interactive Marketing research team since 2010. He has been involved in all aspects of the team's research, from conducting interviews to managing surveys, assisting with reports, and delivering webinars.

Prior to joining Forrester, James completed an M.A. in cultural and creative entrepreneurship in which he wrote about the development of free and open source software models and the use of online networks in organizing and coordinating social groups.

Education

James holds an M.A. in cultural and creative entrepreneurship from the University of Leeds and a B.A. in American and Canadian studies from the University of Nottingham.

Research Coverage:

Cross Channel Strategies, Emerging Methods, Innovation, Interactive Marketing Strategy and Process, Mobile Marketing, Mobile Web, Online Advertising, Research & Development, Social Computing, Social Marketing, User-Generated Content, Viral Marketing

James McDavid's Research

For Marketing Leadership Professionals
Report: Western European Social Media Marketing Forecast, 2012 To 2017
James McDavidApril 29, 2013
Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...
- Downloads: 120
For Marketing Leadership Professionals
Report: Extend Your Marketing Into Games
James McDavidMarch 14, 2013
Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guarante...
- Downloads: 162
- Rating:

For Marketing Leadership Professionals
Report: Extend Your Marketing Into Games
James McDavidMarch 14, 2013
Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guarante...
- Downloads: 162
- Rating:
For Marketing Leadership Professionals
Report: Western European Social Media Marketing Forecast, 2012 To 2017
James McDavidApril 29, 2013
Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...
- Downloads: 120