James Staten

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

James provides insights into and best-practice use of cloud computing and next-generation, collaborative business intelligence: adaptive intelligence. As the content lead for Forrester's cloud computing playbook, he advises IT leaders on public cloud platforms, CIO-level cloud investment strategies, cloud economics, hybrid cloud and cloud outsourcing (strategic rightsourcing), IT cloud readiness, and business and developer engagement on cloud.

James has been named a top cloud computing analyst each of the last five years by leading industry associations including Web Hosting Industry Review (2009), Apollo Research (2010 to 2011) and Wired (2012). He is also the 2011 recipient of the Forrester Bill Bluestein Award, given to the analyst whose body of work continually inspires our clients and guides their decisions to be great.

Previous Work Experience

James has more than 25 years' experience in the industry, having served as a chief marketing officer, vendor strategist, product marketing manager, reseller, journalist, and analyst for companies including Autodesk, Azul Systems, Gartner, Rockwell International, and Sun Microsystems.

He is a frequent speaker at industry, corporate, educational, and Wall Street events and has guest lectured at leading business schools.


Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Google Insights provide much needed help to improve your Web site

      [Posted by Brad Strothkamp} For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what...

      • For eBusiness & Channel Strategy Professionals

        Blog:The business case for Web sales is made on influence, not direct sales

        [Posted by Brad Strothkamp} One area where metrics in financial services are still hard to come by is the level of influence that the Web has on sales made in a branch, by phone...

        • For Infrastructure & Operations Professionals

          Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

          Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

          In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

          • Downloads: 346
        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:Mobile Will Play A Number Of Roles

        • For eBusiness & Channel Strategy Professionals

          Blog:A final snapshot of our Marketing Forum EMEA

          By Zia Daniell Wigder Forgive the long post, but I wanted to make sure I captured the final sessions of our Marketing Forum EMEA for those of you who were unable to join us in London over the...

          • For Application Development & Delivery Professionals

            Blog:Cloud Is Becoming A Key Feature Of The BI And Analytics Landscape

            “Business Intelligence in the cloud? You’ve got to be joking!” That’s the response I got when I recently asked a client whether they’d considered availing themselves of...

            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Mobile Will Play A Number Of Roles

            • For Customer Experience Professionals

              Blog:The Right Customer Experience Strategy

              What is the right customer experience strategy? My new report on customer experience strategy investigates this question. To give it some context, consider customers’ expectations of...

              • For eBusiness & Channel Strategy Professionals

                Blog:Twitter and Online Customer Service: Are Your Ears Burning?

                [Posted by Diane Clarkson]   A recent analysis by PR firm Burson-Marsteller and Proof Digital Media found that more than half of Fortune 100 companies are using Twitter with two thirds of...

                • For CIO Professionals

                  Report:Asia Pacific Technology Predictions: 2014

                  The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

                  The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused....

                  • Downloads: 531
                • For eBusiness & Channel Strategy Professionals

                  Blog:On to day 2 of Forrester

                  By Zia Daniell Wigder Our events are well underway in London: We spent Monday with Forrester Leadership Board’s eBusiness Council, then on Tuesday the official Marketing Forum EMEA kicked off....

                  • For Marketing Leadership Professionals

                    Report:Technographics® Trends: More Consumers Go Online While Watching Television Every Year

                    This Technographics Data Chart examines the multitasking habits of consumers who use the Internet while watching Television. Differences in yearly trends, generations, and online activities are...

                    • Downloads: 1
                  • For Chief Information Officer Professionals

                    Blog:The Collaborative Economy Will Drive Business Innovation And Growth

                    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Mobile Can Be An Extension Of Existing Services

                    • For Customer Insights Professionals

                      Blog:Maritz Research Acquires evolve24

                      I promise that at some point I'll use this blog to write about more than M&A in the social media technology space. But the constantly shifting vendor landscape keeps me too busy to get to other...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Forrester's Consumer Forum 2011 (Oct. 27-28 in Chicago)

                        I'm excited to announce that the theme for this year's Consumer Forum, to be held from Oct. 27-28 at the Hilton Chicago, is "Delivering Optimized Product Experiences Across Customer...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Looking for tons of consumer data? Look no further

                          [Posted by Carrie Johnson] Every year one of our best-read research documents is our annual Consumer Benchmark Data Overview Report. This is the big one: The report covers it all, from forecasting...

                          • For eBusiness & Channel Strategy Professionals

                            Report:Asia Pacific Online Retail Forecast, 2013 To 2018

                            Trends In China, Japan, South Korea, India, And Australia

                            The past decade has solidified the leading role that Asia Pacific plays in the global economy, and eCommerce is no exception. Our forecast outlines the magnitude of the opportunity in the region:...

                            • Downloads: 493
                          • For eBusiness & Channel Strategy Professionals

                            Blog:An eBusiness Guide To Surviving the Holidays: Keeping the Lights On

                            By Brian K. Walker The holidays are now squarely upon us. While trying not to watch the Oregon State Beavers ransack my beloved Washington Huskies on television this weekend the holiday commercials...

                            • For Customer Experience Professionals

                              Report:Conchango Delivers On Brand, Persona, And Customer Satisfaction

                              The Forrester Wave™ Vendor Summary, Q4 2007

                              Based in the UK, Conchango focuses on creating Web sites from a strong user experience research process and a fully integrated, digitally manifested brand image. In the Leader field for the second...

                              • Downloads: 107
                            • For Enterprise Architecture Professionals

                              Webinar:Going Big With Enterprise Master Data Management

                              Many organizations have already taken steps to implement master data management (MDM) for specific business areas and use cases. However, data remains as siloed as ever, and it's getting worse. Now...

                              • Downloads: 123
                            • For Customer Insights Professionals

                              Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                              On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:Mobile Offers New Opportunities As A Cross-Channel Mechanism

                              • For Application Development & Delivery Professionals

                                Blog:Temenos Acquires Private Banking Vendor Odyssey

                                A couple of days ago, global banking platform vendor Temenos announced that it has signed an agreement to acquire Odyssey Financial Technologies, which specializes in the private banking, private...

                                • For Application Development & Delivery Professionals

                                  Blog:Dashboards — Turning Information Into Actions

                                  by Boris Evelson. I get many questions on dashboards and scorecards and the role these tools play in BI (Business Intelligence). If we use Forrester’s definition of BI — a set of...

                                  • For eBusiness & Channel Strategy Professionals

                                    Report:The Big, Ugly Obstacle Holding Back eCommerce

                                    Underwhelming Web Site Performance Loses Customers And Revenue

                                    Egregious violations of customer service principles in online retail are well camouflaged because of the eCommerce industry's rapid growth. But a Forrester survey, conducted online during the weeks...

                                    • Downloads: 286