James Staten

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

James provides insights into and best-practice use of cloud computing and next-generation, collaborative business intelligence: adaptive intelligence. As the content lead for Forrester's cloud computing playbook, he advises IT leaders on public cloud platforms, CIO-level cloud investment strategies, cloud economics, hybrid cloud and cloud outsourcing (strategic rightsourcing), IT cloud readiness, and business and developer engagement on cloud.

James has been named a top cloud computing analyst each of the last five years by leading industry associations including Web Hosting Industry Review (2009), Apollo Research (2010 to 2011) and Wired (2012). He is also the 2011 recipient of the Forrester Bill Bluestein Award, given to the analyst whose body of work continually inspires our clients and guides their decisions to be great.

Previous Work Experience

James has more than 25 years' experience in the industry, having served as a chief marketing officer, vendor strategist, product marketing manager, reseller, journalist, and analyst for companies including Autodesk, Azul Systems, Gartner, Rockwell International, and Sun Microsystems.

He is a frequent speaker at industry, corporate, educational, and Wall Street events and has guest lectured at leading business schools.


Working out of Silicon Valley, James holds a master's from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas.

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  • James Staten
  • For Marketing Leadership Professionals

    Blog:Use The Cloud For Success Down Under

    Pop Quiz: If your company has conquered North America and Western Europe and is now looking for the next big market, where should you go? The no-thinking, because it’s obvious, answer is of...

    • For Chief Information Officer Professionals

      Blog:IBM’s Cloud Platform Strategy Is Getting Legitimate

      After a slow and somewhat disjointed start, it looks like IBM is starting to build some serious momentum in the Public Cloud Platform game.  The company got a leg up with its 2013 acquisition of...

      • For Infrastructure & Operations Professionals

        Blog:What’s Your Cloud Future?

        We know that cloud services and cloud platforms are here to stay and should be considered part of your overall IT portfolio but how much of that portfolio will these services occupy in your future?...

        • For Chief Information Officer Professionals

          Blog:How Cloudy Are Your Cloud Service Provider Partners?

          There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud...

          • For Infrastructure & Operations Professionals

            Blog:Top 10 Cloud Challenges Facing Media & Entertainment

              With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of...

            • For Technology Management Professionals

              Blog:Cloud Computing Enters Its Second Stage - Hypergrowth Ensues

              The public cloud services market exited 2013 with $58 billion in revenues according to Forrester estimates. Strong growth and maturity over the past three years since our last forecast has put fuel...

              • For Chief Information Officer Professionals

                Blog:Get Application Optimization Right in the Cloud Era

                There’s a new and refreshing trend in my conversations with CIOs and IT leaders — acknowledgement that cloud services are here to stay and a desire to proactively start taking advantage....

                • For Chief Information Officer Professionals

                  Blog:Can Pricing Actions Make Google’s Cloud Platform Worth A Look?

                  Usually when a product or service shouts about its low pricing, that’s a bad thing but in Google’s case there’s unique value in its Sustained-use Discounts program which just...

                  • For Application Development & Delivery Professionals

                    Blog:How is an earthquake triggered in Silicon Valley turning your company into a software vendor?

                    A movement that began in Silicon Valley, is starting to have profound impacts on corporations throughout the world that are far from obvious but critical to your success and maybe even your...

                    • For Infrastructure & Operations Professionals

                      Blog:When Too Much Control Is a Bad Thing

                      I know, more control is an axiom! But the above statement is more often true. When we're talking about configuration control in the public cloud it can be especially true, as control over the...

                      • For Chief Information Officer Professionals

                        Blog:Rackspace Starts A Process Microsoft Just Finished

                        With Satya Nadella now warming the CEO seat at Microsoft, executive recruiters can shift their attention to another cloud leader — Rackspace — who bids adieu to its 14-year...

                        • For Chief Information Officer Professionals

                          Blog:Cloud Computing Predictions for 2014: Cloud Joins the Formal IT Portfolio

                          In 2013 enterprises got real about cloud computing. In 2014 we will integrate it into our existing IT portfolios - whether IT likes it or not. The moves by DevOps and line of business aren't...

                          • For Infrastructure & Operations Professionals

                            Blog:Grading our 2013 Cloud Predictions

                            At this time 12 months ago, we released our predictions for what changes in the market would be brought about by the maturing of cloud computing. Looking back on the year, we can now see that, while...

                            • For Application Development & Delivery Professionals

                              Blog:CenturyLink May Finally Have Figured Out the Cloud

                              After a couple less-than-home-runs in the cloud game, it looks like CenturyLink might just have a real contender. The US midwestern telecommunications leader pulled the trigger on yet another...

                              • For Infrastructure & Operations Professionals

                                Blog:Cloud computing and highly secure data DO mix

                                Every client (especially every government client) who says I’ll never use cloud services with highly secure data needs to hear this story. In no more sensitive a place than law enforcement is...

                                • For Infrastructure & Operations Professionals

                                  Blog:Are cloud platforms saying goodbye to the hypervisor?

                                  OpenStack, CloudStack, Dell, IBM SoftLayerand othersare pushing a new agenda in cloud computing, one that eschews the hypervisor. Is this the future of cloud platforms or just another feature? So...

                                  • For Chief Information Officer Professionals

                                    Blog:AT&T Turns Its Data Into an Adaptive Intelligence Business

                                    There’s no doubt that, to consumer marketing professionals, data about the users of mobile network are highly valuable. But AT&T is finding that enterprise application designers, corporate...

                                    • For Infrastructure & Operations Professionals

                                      Blog:Adobe proves that the cloud is good for IT Ops

                                      Adobe Systems is a pioneer and fast mover in the public cloud and in so doing is showing that there is nothing for infrastructure & operations professionals (IT Ops) to fear about this move. Instead,...

                                      • For Chief Information Officer Professionals

                                        Blog:Where BI Falls Short: Taking A Singular Point Of View

                                        There is a reason the phrase, “beauty is in the eye of the beholder,” has held significance and power in our society for so many generations. And in that phrase is a lesson for all of us...

                                        • For Infrastructure & Operations Professionals

                                          Blog:You can learn from the clouds but you can’t compete

                                          If you want to be the best in data center operations you are right to benchmark yourself against the cloud computing leaders – just don’t delude yourself into thinking you can match them....

                                          • For Chief Information Officer Professionals

                                            Blog:The Cost of PRISM Will Be Larger Than ITIF Projects

                                            Earlier this month The Information Technology & Innovation Foundation (ITIF) published a prediction that the U.S. cloud computing industry stands to lose up to $35 billion by 2016 thanks to the...

                                            • For Chief Information Officer Professionals

                                              Blog:Are Cloud Developers Really That Different? Yes.

                                              To an IT leader a cloud developer can easily look like the enemy. They don't do what you say, they cause havoc by circumventing your IT rules and building new services and capabilities on public...

                                              • For Enterprise Architecture Professionals

                                                Blog:To get national healthcare right requires Adaptive Intelligence

                                                With the employer mandate delays being the latest setback to U.S. president Obama's push for national healthcare, it's worth looking at how other countries are successfully tackling the same...

                                                • For Infrastructure & Operations Professionals

                                                  Blog:What the CIA Cloud Does and Doesn't Tell Us

                                                  Much has been written about the US Government Central Intelligence Agency's award of its private cloud business to Amazon Web Services and the subsequent protest and government ruling on this...

                                                  • For Infrastructure & Operations Professionals

                                                    Blog:Oracle Embracing the Broader Cloud Landscape

                                                    It's easy to accuse Oracle of trying to lock up its customers, as nearly all its marketing focuses on how Oracle on Oracle (on Oracle) delivers the best everything, but today Ellison's...