Forrester Research : Research : Japanese Social Technographics® Revealed

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For Marketing Leadership Professionals

Japanese Social Technographics® Revealed – A Social Computing Report

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

April 22, 2009

By Steven Noble with Christine Spivey Overby, Jean-Yves Lugo, Rebecca Jennings

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Why Read This Report

Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few social media marketing case studies — or none at all. Against this backdrop, innovative marketers have a clear opportunity to break away from the pack. In particular, they should: engage more users than just young adults; create content to delight mobile mavens; and help wealthy professionals to control their world. Their mottos should be mobility, privacy, and respect.

Tags: Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Mobile Activities, Consumer Mobile Adoption, Customer Experience Management, eCommerce, Interactive Marketing Strategy and Process, Mobile Channel for Consumers, Social Computing, Social Marketing, Social Media, User-Generated Content, Web 2.0

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For Marketing Leadership Professionals

Japanese Social Technographics® Revealed – A Social Computing Report

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

By Steven Noble with Christine Spivey Overby, Jean-Yves Lugo, Rebecca Jennings

Why Read This Report

US $ 499

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For Marketing Leadership Professionals

Japanese Social Technographics® Revealed – A Social Computing Report

In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet

By Steven Noble with Christine Spivey Overby, Jean-Yves Lugo, Rebecca Jennings

Why Read This Report

US $ 499

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Already A Client?

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