About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

J.P. serves Infrastructure & Operation Professionals in predicting and quantifying IT disruptions. J.P.'s expertise is in the IT management software and IT operations market, and his research examines the shifting industry dynamics caused by economic pressures and the impact of new technologies such as virtualization on the IT organization.
J.P. has several decades of experience as an IT technology designer and marketer and also as a client of IT technology. He has broad experience in designing advanced technology solutions in industrial and commercial applications and bringing them to market. He has written extensively on technology for several business publications. J.P. is often a featured speaker at vendor-sponsored events and webinars.
J.P. came to Forrester through the acquisition of Giga Information Group, where he was the research director of the computing infrastructure group. J.P. started his IT career in early 1968 as a software engineer working on the automation of nuclear power plants in France. J.P. then joined Bull General Electric in Paris (subsequently Honeywell Bull), where he was a designer and project leader of very large network infrastructures in France, Scandinavia, and the US. At Bull, J.P. occupied several positions in engineering, marketing, and sales. J.P. moved to the US in 1984 and filled several engineering and marketing positions with Bull Information Systems. In 1994, J.P. created Epitome Technology Corporation, a middleware software company focused on manufacturing execution systems. Prior to joining Giga, J.P. worked as an IT management consultant for several large financial institutions in the US.
J.P. graduated from Ecole Superieure d'Electricite (Supelec) in Paris (M.S. in computer science). J.P. is a US citizen based in Naples, Fla., and speaks French fluently.
A Further Look At Key eBusiness Skills And Functions
What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...
The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...


Our client is set to approve a direct marketing program that is testing a multiple contact approach against a single contact approach. What we would like are any industry benchmarks or examples that...
Use Technology To Help Overcome Logistical Hurdles
As financial services (FS) marketers evolve their social programs to more actively engage customers and prospects, they are struggling to handle the workflow, compliance, and measurement challenges...
Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Marketers own technology decisions and consider cost and...

What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...
Vision: THe Agile Commerce Playbook
Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers now...
Gatorade is an ideal brand for a social intelligence command center: It has popular products and a vast number of customers. Online discussion presents both opportunity and risk for a brand like...
Marketers Must Exchange Value For Customers' Social Data
Through social interactions on channels such as Facebook, Twitter, and blogs, consumers are creating a massive amount of data. Customer Intelligence (CI) professionals want this data and are now...
How To Diagnose And Treat Your Brand's Resilience And Responsiveness
CMOs who remain detached from the everyday pulse of consumer sentiment are putting their brands at great risk. A brand's health is more vulnerable in the digital age as consumer opinion travels...
The online marketing suite transforms organizations' customer relationships through coordinated, relevant multichannel experiences. To satisfy this vision, all participants in the marketing...
To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...
Don't Underestimate The Value Of Planning Tools To Your Site Optimization Program
Online testing is no longer the exclusive domain of optimization analysts and statisticians. Marketers and nontechnical stakeholders are increasingly participating in testing processes, driving...
With an influx of data and the upsurge of digital media channels revolutionizing how companies communicate with customers, Customer Intelligence (CI) professionals are poised to elevate their...
Visual IQ, Adometry, And ClearSaleing Lead The Category
In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

Tools And Technology: The Social Marketing Playbook
Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...
But The Process Perspective Is A Work in Progress
Customer experience optimization is key to business success in all industries. Business process pros must balance process skills, execution best practices, and a growing set of tools for behavioral...
Programs Fall Short Across All Evaluation Criteria
Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...
Promote, Find, And Attract The Mass Influencers Who Matter
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...