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For CMO Professionals
Technographics® TRUE Brand Compass: Media
Consumers demand more from brands in the 21st century, and traditional and digital media brands are no exception. Media brands must go beyond single-channel access points and prove that they are a...
- Downloads: 173
For Marketing Leadership Professionals
Asia Pacific Consumer Technographics®
This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...
- Downloads: 75
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in July 2011 of 64,515 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 64,515), there is 95%...