Forrester

For eBusiness & Channel Strategy Professionals

Blog:Big Brother? Or Big Mother? Depends If You Get It Right ...

What am I even talking about? Think about how you use your mobile phone. Do you contact your closest friends? Do you shout and swear at your local telecom provider's IVR because your new...

For eBusiness & Channel Strategy Professionals

Blog:Google Glass -- What eBusiness Professionals Need To Know -- This Early

Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very...

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

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For eBusiness & Channel Strategy Professionals

Blog:Who Is That Crazy Lady In Macy's? (A Mobile Augmented Reality Story)

It's me. I was in Macy's last Saturday morning checking out the augmented reality (AR) app, "Believe Magic." I got a lot of stares. At one point, I had a small audience as I danced about and...

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging: A Broad-Reach Opportunity

Messaging Is The Ultimate Catalyst For Consumer Engagement

With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by...

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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

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For eBusiness & Channel Strategy Professionals

Blog:Context Is King In Mobile

  If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on...

For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

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For eBusiness & Channel Strategy Professionals

Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

For eBusiness & Channel Strategy Professionals

Blog:Walmart Takes Contextual, Pragmatic Approach To Mobile

Walmart's Global Head of Mobile, Gibu Thomas just got off stage here at CTIA in Las Vegas. He offered an overview of Walmart's approach to mobile which based on our research is dead on....

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4178

For eBusiness & Channel Strategy Professionals

Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

For eBusiness & Channel Strategy Professionals

Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Blog:2013's Must Read On Mobile Application Development

How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

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For eBusiness & Channel Strategy Professionals

Blog:Mobile Efforts Are Starved For Funding

Forrester just released a new report, “The State Of Mobile Technology Adoption.” The report will allow eBusiness professionals to benchmark their annual spending, mobile services, and...

For eBusiness & Channel Strategy Professionals

Blog:Using Mobile Phones To Augment Our Reality

I was standing out in Union Square in San Francisco a couple of weeks ago. It brought back memories of my "crazy lady in Macy's" journey. This time, I was standing on the sidewalk in front of...

For eBusiness & Channel Strategy Professionals

Report:2012 Mobile Trends For eBusiness Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 2552

For eBusiness & Channel Strategy Professionals

Blog:Impact Of Real-Time Decision-Making With Mobile

I saw this article today on augmented reality. It doesn't use the phone — it uses Google Goggles, but you can imagine it as an application on a mobile phone. The AR glasses makes the...

For eBusiness & Channel Strategy Professionals

Report:Mobile Mandate For eBusiness Professionals

Business Case: The Mobile eBusiness Playbook

Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

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For eBusiness & Channel Strategy Professionals

Blog:What You Can Learn From Facebook's Approach And Mistakes In Building Mobile Services

I listened to the Mark Zuckerberg interview from the  TechCrunch Disrupt event in San Francisco this week.  There were a few choice quotes (I'll paraphrase them here - these are not...

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Technology Adoption

A Benchmarking Guide For eBusiness Professionals

Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

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For eBusiness & Channel Strategy Professionals

Blog:Coca-Cola Leverages Context To Create Engaging Mobile "Chok" Campaign In Hong Kong

I've written a lot about the notion that the "Future Of Mobile Is Context" this year at Forrester. Since publishing this research this spring, I've been searching for examples and case...

For Marketing Leadership Professionals

Report:2012 Mobile Trends For CPS Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 726
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For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

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