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Jean-Pierre Garbani

Vice President, Principal Analyst serving Infrastructure & Operations PROFESSIONALS

J.P. serves Infrastructure & Operation Professionals in predicting and quantifying IT disruptions. J.P.'s expertise is in the IT management software and IT operations market, and his research examines the shifting industry dynamics caused by economic pressures and the impact of new technologies such as virtualization on the IT organization.

J.P. has several decades of experience as an IT technology designer and marketer and also as a client of IT technology. He has broad experience in designing advanced technology solutions in industrial and commercial applications and bringing them to market. He has written extensively on technology for several business publications. J.P. is often a featured speaker at vendor-sponsored events and webinars.

Previous Work Experience

J.P. came to Forrester through the acquisition of Giga Information Group, where he was the research director of the computing infrastructure group. J.P. started his IT career in early 1968 as a software engineer working on the automation of nuclear power plants in France. J.P. then joined Bull General Electric in Paris (subsequently Honeywell Bull), where he was a designer and project leader of very large network infrastructures in France, Scandinavia, and the US. At Bull, J.P. occupied several positions in engineering, marketing, and sales. J.P. moved to the US in 1984 and filled several engineering and marketing positions with Bull Information Systems. In 1994, J.P. created Epitome Technology Corporation, a middleware software company focused on manufacturing execution systems. Prior to joining Giga, J.P. worked as an IT management consultant for several large financial institutions in the US.


Education

J.P. graduated from Ecole Superieure d'Electricite (Supelec) in Paris (M.S. in computer science). J.P. is a US citizen based in Naples, Fla., and speaks French fluently.

Research Coverage:

Business Service Management, Data Center Management, Go-To-Market Strategies, IT Infrastructure & Operations, IT Management, IT Management Software, IT Organization, IT Process Automation, Job Scheduling & Workload Management, Organizational Design & Change Management, Product & Solutions Strategies, Technology Product Strategies

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41 results in Everything

  • Gina Sverdlov

  • For Data Insights Professionals

    Blog:We Proudly Present Our Annual State Of The US Consumer Report

    Gina SverdlovNovember 3, 2011

    I’d like to share with you some of the highlights from our annual The State Of Consumers And Technology: Benchmark 2011, US report. This data-rich report is an institution in the US, covering a...

    • For Data Insights Professionals

      Blog:Understanding The People Of Walmart — And Getting The Most Out Of Your Surveys

      Gina SverdlovMarch 27, 2012

      Last week, I ran into an infographic on Ad Age about The People of Walmart. It compares the demographics of Walmart, Kmart, Kohl’s, and Target shoppers: for example, age, sex, income,...

      • For Marketing Leadership Professionals

        Report:Global Social Media Adoption In 2011

        A Review Of Forrester's Social Technographics® Data From Around The World

        Nate Elliott, Gina SverdlovJanuary 4, 2012

        Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

        • Downloads: 764
        • Rating:

      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:Data Insight: Multichannel PFM Usage Can Compromise Customer/Bank Relationships

        Gina SverdlovNovember 9, 2012

      • For Marketing Leadership Professionals

        Report:Digital Seniors: A Demographic Overview

        North American Consumer Technographics®

        Gina SverdlovJune 6, 2012

        Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

        • Downloads: 216

      • For eBusiness & Channel Strategy Professionals

        Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists

        A Technographics® Data Essentials Report

        Gina SverdlovAugust 2, 2012

        For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...

        • Downloads: 114

      • For CMO Professionals

        Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

        How Research Touchpoints Affect Consumer Spending

        Cory Munchbach, Gina SverdlovApril 9, 2013

        Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

        • Downloads: 584

      • For Data Insights Professionals

        Blog:Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity

        Gina SverdlovJanuary 4, 2012

        Last month George Colony, CEO of Forrester, talked about a “Social Thunderstorm” at the LeWeb conference in Paris. He argued that social is running out of hours and running out of people....

        • For Customer Insights Professionals

          Report:Combining Survey Research And Behavioral Tracking Creates Deeper Insights

          Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study

          Gina SverdlovMay 31, 2012

          When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

          • Downloads: 414
          • Rating:

        • For Data Insights Professionals

          Blog:Excited To Bring Fresh Insights To Forrester

          Gina SverdlovSeptember 7, 2011

          As the newest addition to the market insights team, I would like to introduce myself. My name is Gina Sverdlov, and I recently joined Forrester as a consumer insights analyst. I am very excited to...

          • For Marketing Leadership Professionals

            Report:Global PC And Broadband Penetration

            A Technographics® Global Overview Document

            Gina SverdlovJune 12, 2012

            The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

            • Downloads: 266
            • Rating:

          • For eBusiness & Channel Strategy Professionals

            Report:Global Retail Behaviors, 2011

            A Technographics® Global Overview Report

            Gina SverdlovSeptember 17, 2012

            The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...

            • Downloads: 97

          • For Marketing Leadership Professionals

            Report:Connection: The Spark That Lights Up The European Digital Home

            A Technographics® Data Essentials Document

            Gina SverdlovAugust 29, 2011

            With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

            • Downloads: 79

          • For Data Insights Professionals

            Blog:For Consumers, ”Being Online” Is Becoming A Fluid Concept

            Gina SverdlovOctober 17, 2012

            Consumer behavior is changing even more rapidly than you might think. In the past couple of weeks, my colleague Samantha Jaddou and I have been analyzing the data for the US version of our annual...

            • For Marketing Leadership Professionals

              Report:The State Of Consumers And Technology: Benchmark 2012, US

              North American Consumer Technographics®

              Gina SverdlovDecember 19, 2012

              This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

              • Downloads: 332
              • Comments: 3

            • For Data Insights Professionals

              Blog:Mobile Research Needs Nonmobile Insights

              Gina SverdlovNovember 23, 2011

              With mobile usage becoming increasingly widespread and companies testing the water with mobile strategies, market insights professionals need to uncover consumers’ mobile behavior today and...

              • For Data Insights Professionals

                Blog:Market Research Lessons Learned From Behavioral Economics

                Gina SverdlovMay 30, 2012

                Recently, I attended the MSI Workshop on behavioral economics at the Harvard Innovation Lab. The presenters included an innovative crew: a number of academics from Harvard Business School and...

                • For Data Insights Professionals

                  Blog:Showing Facebook Love On Valentine's Day

                  Gina SverdlovFebruary 14, 2012

                  Recently, social media consultancy Sociagility published an infographic showing the top brand leaders and laggards in the social media space based on a study conducted in November 2011. The...

                  • For eBusiness & Channel Strategy Professionals

                    Report:How Consumers Discover New Brands, Products, And Services

                    A Technographics® Data Essentials Report

                    Gina SverdlovDecember 26, 2012

                    Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful,...

                    • Downloads: 100

                  • For Customer Insights Professionals

                    Report:The Facebook Factor

                    Quantifying The Impact Of A Facebook Fan On Brand Interactions

                    Gina SverdlovApril 9, 2012

                    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

                    • Downloads: 1247
                    • Comments: 4
                    • Rating:

                  • For Marketing Leadership Professionals

                    Report:The State Of Consumers And Technology: Benchmark 2011, US

                    North American Consumer Technographics®

                    Gina SverdlovNovember 2, 2011

                    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

                    • Downloads: 1713

                  • For eBusiness & Channel Strategy Professionals

                    Report:An Overview Of US Financial Behaviors

                    A Technographics® Data Essentials Document

                    Gina SverdlovNovember 11, 2011

                    With the majority of US adults banking online and more than one-fifth accessing their financial accounts on their mobile phones, the landscape for B2C financial services has become increasingly...

                    • Downloads: 176

                  • For Marketing Leadership Professionals

                    Report:Segmenting Customers By Technology Preference

                    Making Technographics® Segmentation Work

                    James L. McQuivey, Ph.D., Gina SverdlovApril 23, 2012

                    Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...

                    • Downloads: 754
                    • Comments: 2
                    • Rating:

                  • For eBusiness & Channel Strategy Professionals

                    Report:Brand Engagement The Consumer Way

                    A Technographics® Data Essentials Report

                    Gina SverdlovSeptember 18, 2012

                    Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...

                    • Downloads: 97

                  • For Marketing Leadership Professionals

                    Report:Global Mobile Behaviors, 2011

                    Global Technographics® Overview: Mobile

                    Gina SverdlovOctober 19, 2011

                    Mobile usage is becoming increasingly prevalent around the globe. The majority of respondents to our surveys in the US, Asia, and Europe own a mobile phone by now, but usage and engagement varies...

                    • Downloads: 301
                    • Rating:
                   
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