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Jeff Ernst

Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.

Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.

Previous Work Experience

Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.

He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.


Education

Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.

Research Coverage:

Acquisition Marketing, Lead Generation, Lead Management, Marketing Communications, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Online Marketing Technology, Product Positioning, Public Relations, Sales Enablement, Social Media Communications

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