Senior Vice President of Marketing Strategy & Customer Insight
Forrester's Customer Intelligence Forum 2012
Jeff Simpson is the Senior Vice President of Marketing Strategy & Customer Insight for Harte-Hanks Direct Marketing. Reporting to Gary Skidmore, President of Harte-Hanks Direct Marketing, Mr. Simpson oversees a 25-employee division and is responsible for building and executing the firm's retail and consumer brand go-to-market strategy and working with other Harte-Hanks business units to create and execute multichannel campaigns.
Mr. Simpson has served with Harte-Hanks for more than four years; in addition to his leadership of the Retail & Consumer Brand Markets, he leads strategy within the retail practice of Harte-Hanks, a strategic full-service, data-based consultancy and service provider that delivers marketing, insights, and enablement services to retailers across all points of customer interaction to optimize customer experiences, loyalty, and value. Mr. Simpson came to Harte-Hanks from the client side, as the former Vice President of Marketing for Belk Department Stores. He has had responsibility for the creation, execution, and delivery of a wide variety of marketing, media, research, and promotional programs for a diverse group of retailers and brands, among them Saks Department Store Group, Apple, State Farm Insurance, Nike, Adidas, Budweiser, and BellSouth.
Mr. Simpson earned his master's of business administration degree in marketing in 2001 from the University of Tennessee-Knoxville. He is a recognized leader with extensive experience utilizing media, customer, and market research, customer relationship management (CRM), analytics, and public relations to formulate and implement growth strategies for a variety of companies.