About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.
Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.
Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.
He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.
Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.
Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...
The cyberinsurance market has existed for longer than most would guess. In fact, insurance companies wrote the first cyberinsurance policies more than a decade ago. Since cyberinsurance first emerged...
To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

Tokenization: Is it the right technology to encrypt cardholder (saving and debit cards) data? What is the usage level of this product and of similar technologies on the market? What is the level of...
Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...
This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...
When a global financial institution saw a large uptick in fraud in its commercial banking, it realized that transaction monitoring alone was insufficient. The bank needed to do more, but it was...
Tools And Technology: The Security Architecture And Operations Playbook
Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook
US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...
To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...
What are the major government and industry regulations that affect data leak prevention requirements?
Predictive And Behavioral Analysis Finds Its Way Into Identity And Access Management
Identity and access management (IAM) professionals need to protect information and prevent unauthorized users from accessing business-critical systems in an increasingly complex IT environment. They...

Insurers Must Catch Up To The Sophistication Of Today's Fraudsters
Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...
Since cyberinsurance first emerged in the late '90s, the number of available policies, the scope of those policies, and the number of insurers offering them have all significantly increased. Due to...
To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...
Vision: The Security Architecture And Operations Playbook
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...
When it comes to selecting a logging consolidation tool for an enterprise, what are some tips for developing a request for proposal? Based on your experience, what would you single out as the most...
A Payment Card Industry (PCI) certified environment requires patching within 30 days of the patch's release, but what is common practice in a PCI shop?
How Biometrics Enable Smart Computing Solutions
Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...
How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?
Business Impact: The Data Security And Privacy Playbook
Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

This is a workbook that supplements the PCI X-Ray: Application Security Document
This checklist is provided as a concise and comprehensive workbook to help organizations deal with the different types of assessments and tests that security and risk professionals must perform to...
What are financial services companies (in the US and abroad) doing in order to allow their customers a quick and convenient logon in a secure online environment? In addition, do many financial...