About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.
Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.
Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.
He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.
Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.
Remember The Jetsons? The flying cars and the automated kitchen and the food pills? Sometimes modern life can feel like that futuristic utopia. We've got robots in the...
When selecting an enterprise search engine, what criteria should be used?
How do enterprise search and business intelligence (BI) tools complement each other, and what are the use cases for these? What products cover the areas of enterprise search, semantic tools,...

Align Data Management Roles To Create Stronger Business Value
The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...
Yesterday, HP agreed to buy UK software firm Autonomy Corp. for $10 billion to move into the enterprise information management (EIM) software business. HP wants to add IP to its portfolio, build...
Results From Forrester's Q1 2011 Site Search Online Survey
Search on many corporate websites is an understaffed, IT-funded afterthought. But watch for the status quo to change. Two-thirds of the decision-makers Forrester surveyed will expand website search...
Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and...
How To Identify Nonessential Clutter To Safeguard And Make The Most Of The Content That Matters
There's probably a lot of junk digital content in your enterprise that no one feels ready or authorized to delete. Redundant and unnecessary information sloshes around in content management systems...
Vision: The Content Management Playbook
Successful management of content throughout its life cycle has never been more challenging. Customers and employees, operating in a social, mobile world, expect easy mechanisms to create and consume...
What are the pitfalls surrounding SharePoint Search in the Internet space, especially in regard to Office 365?
As organizations formalize their information architecture (IA) practices, Forrester expects the mission of IA to crystallize. Put simply, the value of IA is that it enables the delivery of the right...
The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...
Microsoft Office SharePoint Server 2007 (MOSS 2007) has lousy metadata capabilities. If tagging content and managing taxonomies in MOSS 2007 are important to you— and they should be —...
Putting senior managers in place to lead content and collaboration initiatives for their organizations is a growing imperative. Our ongoing work with Forrester clients indicates that the skills mix...
I am developing my on-site search road map. What trends are on the horizon?
Three Firms Achieve Tangible Results
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
My colleague Gene Leganza, who serves Enterprise Architecture Professionals, compiled the top 15 technology trends EA should watch over the next three years. He highlights technologies that are...
In 2007 Larry Elison said: "We think the paradigm for doing business, how people do their daily jobs is changing and is moving to a search paradigm.” For years Oracle has worked on weaving...
I'd like to know more about how text analytics works in the context of "reading" CSR rep typed-in comments when customers call in with issues. How does text analytics fit into a data strategy?
Our scientists/researchers are putting sensitive searches in to Google's search engine. We are concerned that Google may be able to track search results and might sell the information. How does...
To give your search program momentum, you must show how an investment in search technology helps the organization's bottom line. One-size-fits-all enterprise search deployments are often too diffuse...
What companies are the players in natural language processing (NLP) that enhance search on websites? How do they differ from open source equivalents? Do they have APIs that allow integration with...