Forrester

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Owners Will Be A Primary Target Given Their Use Of Phones For Commerce

For eBusiness & Channel Strategy Professionals

Blog:A Fortune 100 CEO Talks Mobile ... Whoa!

I was sitting on a United Airlines flight from PDX to SFO last weekend. The usual "Jeff Smisek" video came on welcoming the passengers, providing us with information about how the...

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

• Downloads: 1271

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1404

For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 851
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For eBusiness & Channel Strategy Professionals

Blog:What 1D Product Codes Did Consumers Scan This Shopping Season? Toys ...

ScanLife reported that the amount of scanning traffic was 30x higher during Thanksgiving weekend than one year ago. Wow! Product purchases from the application were also up nearly threefold. Books...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Services - Failure To Focus On Customer Needs Will Result In a "Miss"

I saw a story this morning on Mobile Commerce Daily: "Fontainbleau targets upscale, on-the-go consumers via mobile presence." I've been a guest at the hotel for the past day so I can't...

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 728

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1804

For eBusiness & Channel Strategy Professionals

Report:Mobile Technologies That Drive Sales

Tools And Technology: The Mobile eBusiness Playbook

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

• Downloads: 1323
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For CMO Professionals

Tool:The Mobile Velocity Scorecard

For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 630
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For eBusiness & Channel Strategy Professionals

Blog:The Future Of Mobile Is Context

Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

For eBusiness & Channel Strategy Professionals

Blog:Target: Mobile Retailer Of The Year

Target was just named the "2010 Mobile Retailer of the Year" by Mobile Commerce Daily (see article). Hard to believe eBay wasn't in the top three with their anticipated $1.5B revenue on the...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Efforts Are Starved For Funding

Forrester just released a new report, “The State Of Mobile Technology Adoption.” The report will allow eBusiness professionals to benchmark their annual spending, mobile services, and...

For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Downloads: 1250

For Marketing Leadership Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile eBusiness Is Context

Vision: The Mobile eBusiness Playbook

Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

• Downloads: 1617

For eBusiness & Channel Strategy Professionals

Blog:Windows Phone 8 - What Does It Mean For eCommerce Professionals?

I attended the Windows Phone media event in San Francisco today. The filter I put on was, "What does this mean for the eBusiness professional?" VERY few of the executives we have surveyed are...

Report:Augmented Reality: Emerging Tools To Explore

eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

• Downloads: 627
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For CMO Professionals

Report:CMO: The Future Of Mobile Is Context

Mobile Transforms How Companies Interact With Customers

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 829
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Blog:Mobile Internet Usage Is Growing At A Phenom Pace ... Why?

Apps dominate the mobile conversation these days for a lot of well-demonstrated reasons, but with much less fanfare, the mobile Internet — especially the frequency of its users — has...

For eBusiness & Channel Strategy Professionals

Report:Mobile Mandate For eBusiness Professionals

Business Case: The Mobile eBusiness Playbook

Mobile offers eBusiness professionals the opportunity to engage with consumers at every step of their purchasing journeys, from upper-funnel demand generation through replenishment or repeat...

• Downloads: 891
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Blog:The Immediacy That Mobile Delivers - ESPN's World Cup Coverage On Mobile

What works well in mobile? Broadly speaking - Convenience. We define the benefits of mobile services as: 1) Content, whereby the user assesses value to the immediacy of having it now. 2) Simplicity....