CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Jeff Ernst

Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.

Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.

Previous Work Experience

Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.

He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.


Education

Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.

Research Coverage:

Acquisition Marketing, Lead Generation, Lead Management, Marketing Communications, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Online Marketing Technology, Product Positioning, Public Relations, Sales Enablement, Social Media Communications

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

11 results in Everything

  • Julie A. Ask
  • Enterprise Mobility

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

    Julie A. AskNovember 14, 2011

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

    • Downloads: 232

  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Application Development

    Vision: The Mobile App Development Playbook

    Jeffrey S. Hammond, Julie A. AskJanuary 17, 2013

    With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

    • Downloads: 1518
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption: 2013

    A Benchmarking Guide For eBusiness Professionals

    Julie A. AskJune 17, 2013

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

    • Downloads: 245

  • Charts & Figures:More Often Than Not, eBusiness Professionals Choose To Build Mobile Websites In-House

    A Benchmarking Guide For eBusiness Professionals

    Julie A. AskOctober 1, 2012

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly

    Julie A. AskSeptember 21, 2010

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

    • Downloads: 842

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Julie A. AskMay 27, 2011

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 290

  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    Thomas Husson, Julie A. AskJanuary 24, 2011

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 5991
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:2013 Mobile Trends For Marketers

    Multiyear Strategies And Larger Investments Define This Year

    Thomas Husson, Julie A. AskFebruary 13, 2013

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

    • Downloads: 1132
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Julie A. AskOctober 3, 2012

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1037
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:How To Build A Mobile Web Site

    Choosing An Approach To Meet Your Objectives Cost-Effectively

    Julie A. AskJune 29, 2010

    The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

    • Downloads: 1410

  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case For The Mobile Internet

    Seth Fowler, Julie A. AskJuly 29, 2010

    The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

    • Downloads: 1087

  • For eBusiness & Channel Strategy Professionals

    Report:Canada Mobile Technographics®: 2010

    An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

    Julie A. Ask, Charles S. GolvinOctober 6, 2010

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

    • Downloads: 736
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart