CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Jeff Ernst

Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.

Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.

Previous Work Experience

Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.

He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.


Education

Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.

Research Coverage:

Acquisition Marketing, Lead Generation, Lead Management, Marketing Communications, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Online Marketing Technology, Product Positioning, Public Relations, Sales Enablement, Social Media Communications

Refine your results

Date Range

Content Types

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

8223 results in Social

     
    Loading...

    Browse

    About Forrester

    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

    Roles We Serve

    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

    Analysts & Coverage Areas

    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

    Research
    Latest Reports
    Playbooks
    Charts & Figures
    Forrester Waves
    Planned Research
    Data
    Consumer Data
    Business Data
    Events
    Forums
    Webinars
    Workshops
    Tools & Templates
    Vendor Selection Aids
    Best Practice & Self-Assessments
    Models & Calculators
    Document Templates

    Forrester Leadership Boards

    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

    Consulting

    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

    Community

    Connect with peers and analysts, share your views, and ask questions on key business issues.

    Blog

    Forrester analysts weigh in on the latest business and technology news.

    • BROWSE
    • Register
    • Call +1 617.613.5730
    • Cart