Forrester Research : Analyst

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Jeff Ernst

Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Find Jeff on:
Blog: CMO & Marketing Leadership Blog

Jeff serves CMO & Marketing Leadership Professionals. He is a leading expert in B2B marketing and sales, with a unique perspective that comes from being a CMO who has built marketing organizations, a hands-on marketing practitioner for over 20 years, and a developer of technology for marketing and sales. Now as an industry analyst at Forrester, he talks to marketing and sales leaders every day, hearing about their biggest challenges, and advises them on marketing strategy, new product/market opportunities, thought leadership and content marketing, business buyer behavior, emerging technologies, solution-based marketing and selling, and marketing effectiveness across the entire lead-to-revenue process.

Jeff is a frequent speaker and blogger on B2B marketing and sales, is a regular contributor to BtoB Magazine and has been featured by Forbes CMO Network, Mashable, Huffington Post, NPR, ReadWriteWeb, Financial Times, ClickZ, AdWeek, and Reuters.

Previous Work Experience

Prior to joining Forrester, Jeff served in executive and marketing leadership roles at several companies including FatWire, Infinium, Kadient, and Open Market. Most recently, he led the definition and launch of Kadient's new SaaS-based sales enablement platform, which helps Fortune 1000 companies improve B2B sales and marketing effectiveness.

He is the author of The New Rules of Sales Enablement and co-author of How to Create Killer Sales Playbooks.

Education

Jeff earned an MBA with a concentration in marketing from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Science in finance from Babson College.

Research Coverage:

Acquisition Marketing, Lead Generation, Lead Management, Marketing Communications, Marketing Messaging, Marketing Methods, Marketing Organization & Culture, Online Marketing Technology, Product Positioning, Public Relations, Sales Enablement, Social Media Communications

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23 results in Social

Tracy Stokes

For Chief Marketing Officer Professionals
Blog:How Is Social Media Changing Your Brand Strategy?
Tracy StokesMay 08, 2012
How many times have you been asked, “What’s your social strategy?” As Facebook’s IPO grabs the headlines, and new social sites like Pinterest and Tumblr grab consumers’...
For Chief Marketing Officer Professionals
Blog:Don't Push It; Connect Content And Conversation To Pull Consumers Into Your Brand
Tracy StokesMarch 21, 2013
The Huffington Post publisher Janet Balis recently shared 10 tips for marketers on how brands can become content kings. Balis commented that “one of the most fundamental dynamics of publishing...
For Chief Marketing Officer Professionals
Blog:What’s Your Brand Building Maturity? Are You An Experimenter Or A Leader?
Tracy StokesDecember 11, 2012
I’ve recently read a lot about the about the importance of engaging consumers to build your brand. And rightly so. Understanding and engaging with your customer is fundamental to brand building...
For Chief Marketing Officer Professionals
Blog:Brand As Publisher Or Brand As Newsroom? My POV: Brand As Storyteller.
Tracy StokesFebruary 28, 2013
Oreo’s recent quick-thinking “Dunk In the Dark” response to the power outage at this year’s Super Bowl put the spotlight on real-time branded content and reinvigorated the...
For Chief Marketing Officer Professionals
Blog:How Green Does Your Brand Need To Be?
Tracy StokesMay 06, 2011
The recent Earth Day celebration brought a slew of often-conflicting reports on consumers’ environmental or green attitudes and behavior, such as “consumers cut spending on green,”...
For Chief Marketing Officer Professionals
Blog:Break Down The Walls Of Shopper Marketing
Tracy StokesSeptember 29, 2011
As the economic malaise lingers on, a more frugal consumer mindset is spurring consumers to embrace new digital technologies to make more informed buying decisions. This shift in behavior is...
For Chief Marketing Officer Professionals
Blog:2012 Super Bowl Heralds Change In Video And TV Marketing Strategy
Tracy StokesJanuary 05, 2012
NBC recently announced that it would be streaming its coverage of the 2012 NFL Super Bowl online. NBC has streamed big events before (2010 Olympics, Sunday Night Football), but the big difference...
For Chief Marketing Officer Professionals
Blog:Well-Established Digital Channels Should Be Top Priority For Shopper Marketers In 2012
Tracy StokesMay 09, 2012
Shopper marketing is going digital, providing shopper marketers with a plethora of new high-buzz technologies, devices, and platforms to communicate messaging, promotions, or content to their...
For Chief Marketing Officer Professionals
Blog:Trust Me, Take Small Steps To Build Brand Trust
Tracy StokesApril 15, 2013
I’m currently quite taken with the new Fox TV series The Americans, which features a chameleon-like Matthew Rhys and a kick-ass Keri Russell as deep-undercover KGB spies. They live an...
For Chief Marketing Officer Professionals
Blog:How Will You And Your Marketing Programs Be Measured In 2012? Take Our Survey On ROI Trends.
Tracy StokesOctober 12, 2011
According to an Advertising Age article that discussed a new IBM survey released today, many CMOs "believe that marketing's financial return on investment will become a...
For Chief Marketing Officer Professionals
Blog:How Can Digital Out-Of-Home Fulfill Its Potential? (Insights From The MediaPost Digital Out-Of-Home Summit)
Tracy StokesApril 30, 2012
As digital infuses every medium, one of the oldest advertising mediums around — out-of-home — is getting a digital makeover. Forrester Researcher Cory Madigan recently attended a...
For Chief Marketing Officer Professionals
Blog:Jay-Z Decodes The Future Of Digital Out-Of-Home
Tracy StokesDecember 05, 2011
For the 2010 launch of his autobiography Decoded, hip-hop mogul Jay-Z ran a teaser campaign with Bing that released one page of the book per day on out-of-home signage; people across the US tried to...
For Marketing Leadership Professionals
Blog:Benchmarking Marketing Mix Modeling
Tracy StokesJuly 09, 2012
Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling (MMM) can...
For Chief Marketing Officer Professionals
Blog:Make A Digital Connection With Women Around Life Stage And Passion Points
Tracy StokesJuly 14, 2011
When the FBI finally captured Boston mob boss Whitey Bulger after a 16-year hunt, it did it by talking to women. Why? Because it realized that women would be more likely to have connected with his...
For Chief Marketing Officer Professionals
Blog:TV Upfront Deals Hold Firm As Stock Market Rocks
Tracy StokesAugust 15, 2011
Last week’s financial market roller coaster is so far not affecting fall TV upfront buys, which are due to convert to orders in late August/early September. MediaPost reports that media...
For Chief Marketing Officer Professionals
Blog:Want To Know Your Secret Brand Building Weapon? Sshh, It’s Your Employees.
Tracy StokesMay 20, 2013
There’s a lot of effort exerted by marketing leaders to turn customers into brand advocates. But their customers have a lot of brand choices and a lot of other things on their minds. What these...
For Chief Marketing Officer Professionals
Blog:P&G Brand Building Goes Digital, But This Is Not The End Of TV Advertising
Tracy StokesMarch 19, 2012
As the world’s largest advertiser, any move by Procter & Gamble (P&G) is closely watched. So much attention has been paid to its recent announcement that it will cut $10 billion from its...
For Chief Marketing Officer Professionals
Blog:Building A Successful Brand In The 21st Century
Tracy StokesAugust 28, 2012
In the age of the customer, digitally empowered consumers are no longer sitting back waiting for brands to talk to them. They are seizing newfound opportunities on digital platforms to voice their...
For Chief Marketing Officer Professionals
Blog:Want To Know How Your Marketing Colleagues Are Planning Their 2012 Budgets? Take Our Survey And Find Out.
Tracy StokesSeptember 14, 2011
Budget season is upon us. With a rapidly changing media landscape, many marketers are re-evaluating how they allocate their marketing dollars. How is your budget changing for 2012? Will you take back...
For Marketing Leadership Professionals
Blog:Brand as publisher or brand as newsroom? My POV: Brand As Storyteller.
Tracy StokesFebruary 28, 2013
Oreo’s recent quick-thinking “Dunk In the Dark” response to the power outage at this year’s Super Bowl put the spotlight on real-time branded content and reinvigorated the...
For Chief Marketing Officer Professionals
Blog:From Soap To Shoes
Tracy StokesApril 01, 2011
I’m often asked how I went from marketing women’s skincare at Neutrogena to Timberland boots for outdoor guys, as they seem to be such different businesses. But for me, they have more in...
For Chief Marketing Officer Professionals
Blog:Who Is Generation Z? What Marketing Leaders Need To Know To Build Their Brand With This New Generation
Tracy StokesFebruary 12, 2013
Like many marketing leaders out there, you are probably still coming to grips with understanding and working with Millennials — the 20-somethings being courted by media and marketing alike. But...
For Chief Marketing Officer Professionals
Blog:Consumers Embrace Digital On Their Path To Purchase, But Online Still Trumps Mobile
Tracy StokesAugust 27, 2012
As consumers continue to embrace all things digital to enhance their shopping experience, Forrester is conducting a series of research studies on the consumer’s new path to purchase. My...

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CLIP THIS FLOOW

Jeff Ernst

Principal Analyst serving CMO & Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

For Chief Marketing Officer Professionals

Blog:How Is Social Media Changing Your Brand Strategy?

For Chief Marketing Officer Professionals

Blog:Don't Push It; Connect Content And Conversation To Pull Consumers Into Your Brand

For Chief Marketing Officer Professionals

Blog:What’s Your Brand Building Maturity? Are You An Experimenter Or A Leader?

For Chief Marketing Officer Professionals

Blog:Brand As Publisher Or Brand As Newsroom? My POV: Brand As Storyteller.

For Chief Marketing Officer Professionals

Blog:How Green Does Your Brand Need To Be?

For Chief Marketing Officer Professionals

Blog:Break Down The Walls Of Shopper Marketing

For Chief Marketing Officer Professionals

Blog:2012 Super Bowl Heralds Change In Video And TV Marketing Strategy

For Chief Marketing Officer Professionals

Blog:Well-Established Digital Channels Should Be Top Priority For Shopper Marketers In 2012

For Chief Marketing Officer Professionals

Blog:Trust Me, Take Small Steps To Build Brand Trust

For Chief Marketing Officer Professionals

Blog:How Will You And Your Marketing Programs Be Measured In 2012? Take Our Survey On ROI Trends.

For Chief Marketing Officer Professionals

Blog:How Can Digital Out-Of-Home Fulfill Its Potential? (Insights From The MediaPost Digital Out-Of-Home Summit)

For Chief Marketing Officer Professionals

Blog:Jay-Z Decodes The Future Of Digital Out-Of-Home

For Marketing Leadership Professionals

Blog:Benchmarking Marketing Mix Modeling

For Chief Marketing Officer Professionals

Blog:Make A Digital Connection With Women Around Life Stage And Passion Points

For Chief Marketing Officer Professionals

Blog:TV Upfront Deals Hold Firm As Stock Market Rocks

For Chief Marketing Officer Professionals

Blog:Want To Know Your Secret Brand Building Weapon? Sshh, It’s Your Employees.

For Chief Marketing Officer Professionals

Blog:P&G Brand Building Goes Digital, But This Is Not The End Of TV Advertising

For Chief Marketing Officer Professionals

Blog:Building A Successful Brand In The 21st Century

For Chief Marketing Officer Professionals

Blog:Want To Know How Your Marketing Colleagues Are Planning Their 2012 Budgets? Take Our Survey And Find Out.

For Marketing Leadership Professionals

Blog:Brand as publisher or brand as newsroom? My POV: Brand As Storyteller.

For Chief Marketing Officer Professionals

Blog:From Soap To Shoes

For Chief Marketing Officer Professionals

Blog:Who Is Generation Z? What Marketing Leaders Need To Know To Build Their Brand With This New Generation

For Chief Marketing Officer Professionals

Blog:Consumers Embrace Digital On Their Path To Purchase, But Online Still Trumps Mobile

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