Jeffrey S. Hammond

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Jeffrey is a software development veteran, with more than twenty years of experience in various development, product management, strategy, and marketing roles. He is a leading expert on mobile development, modern application architecture, application life-cycle management, and open source policies and projects. He helps Application Development & Delivery teams improve their productivity while building creative, high-performance cultures.

Previous Work Experience

Jeffrey has been with Forrester since 2006. Jeffrey joined Forrester from IBM's Rational unit, where he created award-winning application development tools, including Rational Rose/J Edition, Rose/CORBA, and Rose/PowerBuilder. Prior to joining Rational Software, Jeffrey was part of Accenture's Advanced Systems Group, where he led application development projects at Fortune 500 clients.


Jeffrey holds a B.S. in economics (finance) from the Wharton School at the University of Pennsylvania.

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83 results in Reports

  • Jeffrey S. Hammond
  • Application Development
  • For Application Development & Delivery Professionals

    Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

    • For Application Development & Delivery Professionals

      Report:Facebook's Place In A BT Application Development Strategy

      Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

      Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

      • For Application Development & Delivery Professionals

        Report:Brief: 2014 Mobile Developer Platform Preferences

        Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

        Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

        • Downloads: 113
      • For Application Development & Delivery Professionals

        Report:Building High-Performance Mobile Experiences

        Performance Management: The Mobile Application Development Playbook

        The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. As organizations...

        • Downloads: 208
      • For Application Development & Delivery Professionals

        Report:IBM Reinforces MobileFirst

        On-Premises Software Converges With Cloud Services

        At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

        • Downloads: 129
      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Cloud Services Gather Steam

        New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

        At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

        • Downloads: 169
      • For Application Development & Delivery Professionals

        Report:Quick Take: Google Amps Up Android

        Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

        Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

        • Downloads: 87
      • For Application Development & Delivery Professionals

        Report:Developers Are The St. Bernard For Mobile Projects

        How App Developers Will Rescue Their Business Counterparts And Continue The Pursuit Of Innovation

        Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making...

        • Downloads: 118
      • For Application Development & Delivery Professionals

        Report:Microsoft Ascending

        In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

        When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

        • Downloads: 209
      • For Application Development & Delivery Professionals

        Report:The Engagement Platform's Aggregation Tier

        A Closer Look At The Heart Of Modern Enterprise Architecture

        The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

        • Downloads: 184
      • For CIO Professionals

        Report:Quick Take: IBM-As-A-Service

        IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

        IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

        • Downloads: 284
      • For Application Development & Delivery Professionals

        Report:Organize For Mobile Development Success

        Organization: The Mobile App Development Playbook

        Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

        • Downloads: 353
      • For Application Development & Delivery Professionals

        Report:Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

        Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

        Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

        • Downloads: 136
      • For Application Development & Delivery Professionals

        Report:Brief: Mobile Middleware — Right Or Wrong?

        When A Mobile Middleware Solution Makes Sense

        Mobile apps commonly access data stored in corporate systems of record; unfortunately, these systems were not architected for the demands of mobile clients. This creates a need for an interface layer...

        • Downloads: 219
      • For Application Development & Delivery Professionals

        Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

        Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

        Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

        • Downloads: 148
      • For Application Development & Delivery Professionals

        Report:Brief: Services Supplant Mobile Middleware

        In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

        Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

        • Downloads: 200
      • For Application Development & Delivery Professionals

        Report:Systems Of Automation Will Enrich Customer Engagement

        Modern Applications Need Operational Context

        How will companies use modern applications to enrich customer engagements? In short, by exploiting context. Creating customer context means aggregating information from mobile devices, tapping...

        • Downloads: 349
      • For Application Development & Delivery Professionals

        Report:Energize Your Developers With A Hackathon

        What Enterprise Dev Leaders Need To Know About Hackathons

        The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

        • Downloads: 222
      • For Application Development & Delivery Professionals

        Report:Development Landscape: 2013

        Developer Forrsights North America And Europe

        Software development is changing rapidly; firms must use this to their advantage to avoid falling behind. The Forrsights Developer Survey, Q1 2013 shows that mobile development is among the hottest...

        • Downloads: 814
      • For Application Development & Delivery Professionals

        Report:Choose The Right Mobile Development Solutions For Your Organization

        Tools And Technology: The Mobile App Development Playbook

        Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

        • Downloads: 1066
      • For Security & Risk Professionals

        Report:API Management For Security Pros

        Security professionals increasingly must respond to the needs of business owners exploring web application programming interfaces (APIs) as a new channel for recognizing business value. APIs can...

        • Downloads: 402
      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: API Management Platforms, Q1 2013

        Layer 7 And WSO2 Lead This Emerging Field

        In Forrester's 15-criteria evaluation of application programming interface (API) management platform vendors, Layer 7 and WSO2 — and their solutions — rose to the top, followed by Intel,...

        • Downloads: 1254
      • For Application Development & Delivery Professionals

        Report:The Future Of Mobile Application Development

        Vision: The Mobile App Development Playbook

        With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

        • Downloads: 2306
      • For Application Development & Delivery Professionals

        Report:Build Five-Star Mobile Apps

        Processes: The Mobile App Development Playbook

        There are hundreds of thousands of mobile apps out there, and they're all competing for the same mobile users. If you want to reach your customers with a custom mobile app, then you want to make sure...

        • Downloads: 1243
      • For Application Development & Delivery Professionals

        Report:KonyOne Offers A Flexible, Low-Code Platform

        Going Hands On With KonyOne Shows How Middleware Is Evolving

        In the latest installment in our "hands-on mobile" series, we rebuild and deploy the simple mobile application we built last fall with the KonyOne mobile middleware platform. The KonyOne platform...

        • Downloads: 265