Jeffrey S. Hammond

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Jeffrey is a software development veteran, with more than twenty years of experience in various development, product management, strategy, and marketing roles. He is a leading expert on mobile development, modern application architecture, application life-cycle management, and open source policies and projects. He helps Application Development & Delivery teams improve their productivity while building creative, high-performance cultures.

Previous Work Experience

Jeffrey has been with Forrester since 2006. Jeffrey joined Forrester from IBM's Rational unit, where he created award-winning application development tools, including Rational Rose/J Edition, Rose/CORBA, and Rose/PowerBuilder. Prior to joining Rational Software, Jeffrey was part of Accenture's Advanced Systems Group, where he led application development projects at Fortune 500 clients.

Education

Jeffrey holds a B.S. in economics (finance) from the Wharton School at the University of Pennsylvania.

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87 results in Reports

  • Jeffrey S. Hammond
  • For Application Development & Delivery Professionals

    Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

    • Downloads: 4
  • For Application Development & Delivery Professionals

    Report:Facebook's Place In A BT Application Development Strategy

    Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

    Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

    • Downloads: 53
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 109
  • For CIO Professionals

    Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

    • Downloads: 289
  • For Application Development & Delivery Professionals

    Report:Building High-Performance Mobile Experiences

    Performance Management: The Mobile Application Development Playbook

    The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. As organizations...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:IBM Reinforces MobileFirst

    On-Premises Software Converges With Cloud Services

    At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 167
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 87
  • For Application Development & Delivery Professionals

    Report:Developers Are The St. Bernard For Mobile Projects

    How App Developers Will Rescue Their Business Counterparts And Continue The Pursuit Of Innovation

    Rushing to "check the box" on mobile projects has led to far too many shortcuts. Digital business leaders have picked the low-hanging fruit and the tree is nearly bare. Too many companies are making...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Fire Phone Fails; Amazon Doesn't

    Insights, Not Sales, Will Define Amazon's Success

    On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Aggregation Tier

    A Closer Look At The Heart Of Modern Enterprise Architecture

    The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

    • Downloads: 181
  • For CIO Professionals

    Report:Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

    • Downloads: 283
  • For Application Development & Delivery Professionals

    Report:Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

    • Downloads: 352
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

    Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads

    Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

    • Downloads: 134
  • For Application Development & Delivery Professionals

    Report:Brief: Mobile Middleware — Right Or Wrong?

    When A Mobile Middleware Solution Makes Sense

    Mobile apps commonly access data stored in corporate systems of record; unfortunately, these systems were not architected for the demands of mobile clients. This creates a need for an interface layer...

    • Downloads: 219
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Brief: Services Supplant Mobile Middleware

    In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

    Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:Systems Of Automation Will Enrich Customer Engagement

    Modern Applications Need Operational Context

    How will companies use modern applications to enrich customer engagements? In short, by exploiting context. Creating customer context means aggregating information from mobile devices, tapping...

    • Downloads: 349
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Measuring Mobile Apps

    Performance Management: The Mobile App Development Playbook

    As you begin to build and deploy mobile apps, you'll quickly discover that your development teams need to deliver new versions and updates much faster: eight to 12 times a year or more. Mobile...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:Development Landscape: 2013

    Developer Forrsights North America And Europe

    Software development is changing rapidly; firms must use this to their advantage to avoid falling behind. The Forrsights Developer Survey, Q1 2013 shows that mobile development is among the hottest...

    • Downloads: 812
  • For Application Development & Delivery Professionals

    Report:Choose The Right Mobile Development Solutions For Your Organization

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app development technology landscape is challenging — particularly due to the different native, hybrid, and web-based development approaches; the range of infrastructure...

    • Downloads: 1065
  • For Security & Risk Professionals

    Report:API Management For Security Pros

    Security professionals increasingly must respond to the needs of business owners exploring web application programming interfaces (APIs) as a new channel for recognizing business value. APIs can...

    • Downloads: 401
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: API Management Platforms, Q1 2013

    Layer 7 And WSO2 Lead This Emerging Field

    In Forrester's 15-criteria evaluation of application programming interface (API) management platform vendors, Layer 7 and WSO2 — and their solutions — rose to the top, followed by Intel,...

    • Downloads: 1249