Jennifer is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impacts of information technology. Her research focus is on smart computing and analytics and tech-driven business transformation, analyzing changing patterns of technology adoption and deployment, particularly in emerging markets and in the public sector. She advises clients on market opportunity assessments for investment and go-to-market best practices in emerging markets, balancing demand-side research with understanding of the policy and competitive environments. Jennifer's recent research has focused on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. These initiatives apply equally to cities, universities, and even company towns as they are stretched by growing populations and shrinking resources.
Previous Work Experience
Before joining Forrester, Jennifer spent more than eight years in sales and marketing roles at Sun Microsystems, including roles in software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media.
Jennifer's extensive international experience includes more than 20 years in sales and marketing, research, consulting, and education in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs. Jennifer has published in numerous academic journals and spoken widely at academic and business events.
EducationJennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.
