Forrester Research : Analyst

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Joanna O'Connell

Principal Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Joanna serves Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time.

Joanna joined Forrester in July 2010.

Previous Work Experience

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.

Education

Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.

Research Coverage:

Ad Networks, Ad Servers, & Ad Exchanges, Advertising Agencies, Behavioral Targeting, Interactive Marketing Strategy and Process, Marketing Automation, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Online Marketing Technology

Reports (6)
Charts & Figures (12)

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North America (1)

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Hewlett-Packard (HP) (1)

6 results in Reports

Joanna O'Connell
Customer Intelligence Strategy and Process

For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 684
For Marketing Leadership Professionals
Report:Select Partners Who Support Your Goals
Tools And Technology: The Digital Media Buying Playbook
Joanna O'Connell, Emily RileyAugust 14, 2012
The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...
- Downloads: 213
For Marketing Leadership Professionals
Report:Case Study: HP Deploys A DMP To Harness Audience Data
Joanna O'ConnellMarch 26, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data...
- Downloads: 375
- Rating:
For Marketing Leadership Professionals
Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers
Joanna O'Connell, Michael GreeneJuly 25, 2011
Segmentation has always served as a core underpinning of traditional marketing. The benefits are myriad and well understood by those in the offline world. The very recent advent of the data...
- Downloads: 969
For Marketing Leadership Professionals
Report:Remarketing Done Right
Maximize Display Effectiveness By Optimizing Your Approach
Joanna O'ConnellMarch 11, 2011
New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...
- Downloads: 647
- Rating:
For Marketing Leadership Professionals
Report:Upgrading Your Interactive Measurement Strategy
Why You Should Make Multichannel Measurement A Priority
Joanna O'ConnellDecember 6, 2010
Marketers measure digital channels in isolation from one another. However, consumers don't act within channels; they act across channels. Cross-channel measurement, a nice-to-have for most marketers...
- Downloads: 964

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Joanna O'Connell

Principal Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Region

Vendor

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

For Marketing Leadership Professionals

Report:Case Study: HP Deploys A DMP To Harness Audience Data

For Marketing Leadership Professionals

Report:The DMP Is The Audience Intelligence Engine For Interactive Marketers

For Marketing Leadership Professionals

Report:Remarketing Done Right

For Marketing Leadership Professionals

Report:Upgrading Your Interactive Measurement Strategy

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