Forrester Research : Analyst

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Joanna O'Connell

Principal Analyst serving Marketing Leadership PROFESSIONALS

Find Joanna on:
Blog: Marketing Leadership Blog

Joanna serves Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time.

Joanna joined Forrester in July 2010.

Previous Work Experience

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.

Education

Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.

Research Coverage:

Ad Networks, Ad Servers, & Ad Exchanges, Advertising Agencies, Behavioral Targeting, Interactive Marketing Strategy and Process, Marketing Automation, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Online Marketing Technology

Reports (4)
Charts & Figures (3)

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4 results in Reports

Joanna O'Connell
Marketing Ethics

For Marketing Leadership Professionals
Report:Best Practices For Display Marketing
Processes: The Digital Media Buying Playbook
Joanna O'ConnellOctober 25, 2012
As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...
- Downloads: 343
- Rating:
For Marketing Leadership Professionals
Report:How To Defuse Digital Marketing Privacy Concerns
Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange
Joanna O'ConnellMay 08, 2012
Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...
- Downloads: 364
For Marketing Leadership Professionals
Report:2012 Interactive Marketing Predictions
Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers
Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...
- Downloads: 1671
For Marketing Leadership Professionals
Report:Online Advertising Data Compliance Matters
Implement Self-Regulation For Behavioral Targeting To Protect Your Brand
Joanna O'ConnellAugust 22, 2011
An industrywide effort is underway to implement self-regulation of targeted display ads to ease consumer and governmental privacy concerns. Clear compliance requirements have been outlined by the...
- Downloads: 365

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Joanna O'Connell

Principal Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

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For Marketing Leadership Professionals

Report:Best Practices For Display Marketing

For Marketing Leadership Professionals

Report:How To Defuse Digital Marketing Privacy Concerns

For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:Online Advertising Data Compliance Matters

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