Forrester Research : Analyst : Joanna O'Connell

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Joanna O'Connell

Principal Analyst serving Marketing Leadership PROFESSIONALS

Find Joanna on:
Blog: Marketing Leadership Blog

Joanna serves Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time.

Joanna joined Forrester in July 2010.

Previous Work Experience

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.

Education

Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.

Research Coverage:

Ad Networks, Ad Servers, & Ad Exchanges, Advertising Agencies, Behavioral Targeting, Interactive Marketing Strategy and Process, Marketing Automation, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Online Marketing Technology

Joanna O'Connell's Research

For Marketing Leadership Professionals
Report: Maximize Media ROI With A Customer-Centric Approach
Joanna O'ConnellMay 16, 2013
This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity ...
- Downloads: 63
For Marketing Leadership Professionals
Report: 2013 Interactive Marketing Predictions
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers' exp...
- Downloads: 611
For Marketing Leadership Professionals
Report: Scale Success with Programmatic Multichannel Media Buying
Joanna O'Connell, Christine Spivey OverbyDecember 06, 2012
This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programm...
- Downloads: 346
For Marketing Leadership Professionals
Report: Measurement Is A Digital Media Buyer's Best Friend
Joanna O'ConnellDecember 05, 2012
Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measure...
- Downloads: 295
- Rating:
For Marketing Leadership Professionals
Report: Best Practices For Display Marketing
Joanna O'ConnellOctober 25, 2012
As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to ...
- Downloads: 343
- Rating:

View all of Joanna O'Connell's Research

For Marketing Leadership Professionals
Report: The Future Of Digital Media Buying
Joanna O'Connell, Michael GreeneSeptember 07, 2012
Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmati...
- Downloads: 2052
For Marketing Leadership Professionals
Report: 2012 Interactive Marketing Predictions
Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Emily Riley, Nate ElliottDecember 07, 2011
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects custom...
- Downloads: 1671
For Marketing Leadership Professionals
Report: Digital Media Buying Forecast, 2012 To 2017
Joanna O'Connell, Niki Scevak, Anthony MullenOctober 09, 2012
Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...
- Downloads: 1127
- Rating:
For Marketing Leadership Professionals
Report: The Audience Targeting Imperative
Joanna O'ConnellOctober 08, 2010
Digital marketers must embrace audience targeting to efficiently and effectively connect with their target consumers. But navigating the audience targeting vendor landscape — one increasin...
- Downloads: 1048
For Marketing Leadership Professionals
Report: The Forrester Wave™: Demand-Side Platforms, Q4 2011
Joanna O'ConnellDecember 14, 2011
In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and ac...
- Downloads: 999

View all of Joanna O'Connell's Research

Joanna O'Connell's Planned Reports

Aug 2013

Report: Benchmark Your Digital Media Buying Maturity

This report will help digital media buyers understand how they stack up to peer organizations and provide recommendations for evolving your digital media buying practice.

View All Joanna O'Connell's Planned Reports