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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

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8 results in Everything

  • Customer Experience
  • Past 18 months
  • Market Research

  • For Customer Experience Professionals

    Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

    Partnership With Jellyvision Lab Leads To An Engaging Training Module

    Reineke ReitsmaFebruary 23, 2012

    One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

    • Downloads: 256
    • Rating:

  • For Customer Experience Professionals

    Report:Tools For Mastering The Customer Experience Ecosystem

    Processes: The Customer Experience Ecosystem Playbook

    Jonathan BrowneApril 09, 2013

    To make meaningful customer experience improvements, organizations need to align their customer experience ecosystems. That requires understanding customers' deep needs, viewing interactions from the...

    • Downloads: 424
    • Rating:

  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Understanding For Customer Experience Management

    Jonathan BrowneOctober 12, 2012

    Compelling customer experiences stem from a company's deep understanding of its target customers' goals and behaviors. This requires uncovering customer needs in a disciplined manner. This report...

    • Downloads: 375

  • For Customer Experience Professionals

    Charts & Figures:Live Data From Systems Highlights Trouble Spots In Customer Journeys

    Jonathan BrowneApril 05, 2013

  • For Customer Experience Professionals

    Report:The State Of The Art Of Personas

    Personas Have Evolved To Support Differentiated Customer Experience Design In The Age Of The Customer

    Jonathan BrowneFebruary 19, 2013

    Personas offer a proven solution for a common design challenge: Keeping the end user in mind during all phases of design, development, and testing. Recently, shortsighted firms have wrongly dismissed...

    • Downloads: 765
    • Rating:

  • For Customer Experience Professionals

    Report:Five Stages To Optimize The Research Process

    Research Project Management Checklist Helps To Improve Research Quality, Activation And ROI

    Richard EvensenFebruary 13, 2012

    Enterprise market insights departments typically spend hundreds of thousands, if not millions, of dollars on research projects. Internal stakeholders leverage the results of these projects to inform...

    • Downloads: 308

  • For Customer Experience Professionals

    Report:Executive Q&A: Customer Experience Co-Creation

    Kerry Bodine, Amelia SizemoreJanuary 30, 2013

    Despite professed customer centricity, many firms don't think to involve customers, employees, or key delivery partners in the experience design process. This oversight costs firms precious time and...

    • Downloads: 236
    • Rating:

  • For Customer Experience Professionals

    Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    Vidya L. DregoJanuary 25, 2012

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

    • Downloads: 480

  • For Customer Experience Professionals

    Report:2013 Customer Experience Predictions

    What Customer Experience Professionals Need To Know About The Year Ahead

    Kerry Bodine, Ron RogowskiJanuary 03, 2013

    Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...

    • Downloads: 1311
    • Rating:
 
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