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Joe Stanhope

Principal Analyst serving Customer Intelligence PROFESSIONALS

Joseph serves Customer Intelligence Professionals. He is a leading expert on web, mobile, and application analytics, online testing and targeting, and tag management. His research focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of platform strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center For Database Marketing, Infopresse Web Analytics, Teradata Partners, Click Summit, eMetrics, and Xchange. Joseph serves on the advisory board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Digital Analytics Association.


Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing. He is Pragmatic Marketing Certified for Product Management Knowledge.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Direct Marketing, Google, Marketing Automation, Marketing Ethics, Marketing Measurement, Marketing Organization & Culture, Marketing Organizational Structure, Marketing ROI, Measurement Methods & Techniques, Online Marketing Technology

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  • Customer Experience
  • Past 18 months
  • Retail

  • For Customer Experience Professionals

    Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

    Why Customer Experience Matters More To Loyalty Than Price

    Maxie Schmidt-SubramanianMay 01, 2013

    Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

    • Downloads: 203

  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2013

    Benchmarks: The Customer Experience Management Playbook

    Megan BurnsJanuary 15, 2013

    How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

    • Downloads: 1277
    • Comments: 7
    • Rating:

  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Tony CostaJanuary 23, 2013

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 341

  • For Customer Experience Professionals

    Charts & Figures:Consumers Rated The Experience Of 160 Brands Across 13 Industries

    Megan BurnsJanuary 23, 2012

  • For Customer Experience Professionals

    Report:The Business Impact Of Customer Experience, 2012

    Business Case: The Experience-Driven Organization Playbook

    Megan BurnsMarch 26, 2012

    This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

    • Downloads: 2225
    • Comments: 2
    • Rating:

  • For Customer Experience Professionals

    Report:How Does Social Media Contribute To Customer Experience? Let Us Count The Ways

    It's Time To Document Best Practices For Social Media And Customer Experience

    Jonathan BrowneJanuary 10, 2012

    Social media already plays a role at each step of customers' complex journeys to discover, evaluate, buy, access, use, and get support for products and services. Customer experience professionals...

    • Downloads: 1847

  • For Customer Experience Professionals

    Report:Pricing Matters For Customer Experience Professionals!

    Why Customer Experience Professionals Need To Have A Seat At The Table When Their Companies Make Pricing Decisions

    Maxie Schmidt-SubramanianOctober 23, 2012

    Customers consciously or unconsciously judge pricing as part of their experiences with a company. Pricing both sets expectations for an experience and affects perceptions and recollections of that...

    • Downloads: 261
    • Rating:

  • For Customer Experience Professionals

    Report:Case Study: Pizza Pizza Cooks Up A Successful Mobile App

    Vidya L. DregoFebruary 22, 2012

    One of Canada's largest pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. The company partnered with mobile agency Plastic...

    • Downloads: 295
    • Rating:

  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2012

    Benchmarks: The Experience-Driven Organization Playbook

    Megan BurnsJanuary 23, 2012

    This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

    • Downloads: 2787
    • Rating:

  • For Customer Experience Professionals

    Report:Best And Worst Of Website Experience, 2011

    Benchmarks: The Digital Customer Experience Improvement Playbook

    Adele SageJuly 11, 2012

    This report is an update to "Best And Worst Of Website User Experience, 2011" originally published on November 18, 2011. This report outlines how customer experience professionals can benchmark...

    • Downloads: 1730
 
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